CRM & Retention Manager
Cpl Marketing are recruiting for an experienced CRM & Retention Manager for a Tech-Focused Gaming company on a permanent contract on a hybrid model in the Dublin office. You'll set the direction and do the work—defining standards, prioritising what matters, and making smart trade-offs between impact, cost, and operational reality. This is a hands-on role where strategy turns into real, measurable outcomes.
*Industry experience is essential
Responsibilities:
·Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.
·Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.
·Own and evolve our customer segmentation - setting the framework and ensuring it's applied consistently across retail and online.
·Work with venue managers - Get campaigns executed on the ground across 9 clubs. This means practical solutions that work in the real world.
·Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions.
·Drive the omni-channel experience - You'll leverage our integrated data to create joined-up customer journeys across both.
·Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.
Requirements:
·5+ years' hands-on CRM experience, personally building, launching, and optimising campaigns (not just managing or delegating).
·Proven experience designing and managing automated customer journeys, including triggers, timing, exclusions, and control groups.
·Strong understanding of CRM measurement and analytics, including incrementality, holdouts, and outcome-based KPIs.
·Gaming industry experience (iGaming, online, or retail), with a solid understanding of regulated, player-focused environments.
·Demonstrated ability to work cross-functionally with venue managers, technical teams, and senior stakeholders to execute campaigns end-to-end.
·Confident decision-maker who can prioritise initiatives, make trade-offs with incomplete information, and take ownership of results.
For further information please contact Keely Parsons at or call