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Marketing Manager
Our client, a fast-growing retail business with a strong focus on ecommerce performance, customer experience, and digital growth, is seeking an experienced Marketing Manager to join their team. Operating across multiple brands and channels, their primary ecommerce platform is Shopify, supported by industry-leading apps and tools.
As the business enters an exciting new phase of growth, this is an excellent opportunity for a commercially minded Marketing Manager to lead strategic marketing initiatives, drive online and offline engagement, and support the scaling of the business across multiple platforms.
Key Responsibilities
* Social Media Management: Develop and implement social media strategies, monitor trends, manage content calendars, and oversee community engagement.
* Content Creation: Create graphics, oversee content production with external partners, and support social media campaigns, newsletters, and promotional materials.
* Campaign Management: Plan, execute, and monitor marketing campaigns, optimize performance using data insights, and ensure brand consistency.
* Digital Marketing: Manage online presence, utilize SEO/SEM strategies, and drive traffic and engagement.
* Event Management: Plan and coordinate corporate events, manage logistics, and follow-up activities.
* Collaboration: Work with sales to develop promotional offers and support materials.
* Vendor & Agency Management: Manage relationships with external partners to ensure effective delivery of marketing initiatives.
* Continuous Improvement: Stay updated with marketing trends and seek process improvements.
Skills & Experience Required
Essential
* Minimum 5 years' experience in marketing, preferably in retail, ecommerce, or consumer industries.
* Proven success in developing and executing marketing campaigns.
* Strong analytical skills and experience with digital marketing tools.
* Excellent communication skills.
Desirable
* Experience with Shopify or similar platforms.
* Knowledge of Klaviyo, loyalty programs, and engagement tools.
* Event management experience.
* Basic SEO, SEM, and content management skills.
Personal Attributes
* Highly organized, proactive, and detail-oriented.
* Ability to work independently and in teams.
* Adaptable in a fast-paced environment.
* Customer-focused and results-driven.
Application Process
Apply to Lorraine Fretwell, including your name, email, and CV. Lorraine has extensive experience in talent acquisition within the UK & Ireland and is well-equipped to find the right candidate for this role.
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