About the GEC:
The Guinness Enterprise Centre (GEC) is Ireland's largest Startup Campus, a centre for ambitious and innovative companies. It is a dynamic community of high potential start-ups and it offers the very best in support facilities, services, networking, mentoring and business opportunities. The GEC services over 160 emerging businesses in a large, modern, flexible office environment in Dublin 8. Clients are offered an unrivalled range of services and supports including a fully staffed reception area, 24-hour security and managed IT services, enabling them to build sustainable businesses. The GEC has completed a major €10 million expansion creating an Entrepreneurial Superhub in Dublin 8 in 2021.
About Role:
The GEC seeks a self-motivated, resourceful, creative, ambitious, and experienced individual with excellent engagement and marketing skills to develop and lead a digital strategy supporting online engagement and GEC's services and activities. The successful candidate will grow and manage the GEC's digital engagement, leverage CRM marketing tools & insights to deliver personal communications to our community, convert online engagement into sales opportunities, and optimise & grow social media accounts. You will have a thorough understanding of digital marketing and social media, including creating great digital copy across web, mobile, email, and social media platforms. You will ensure that the client's message is consistently communicated across all digital channels. You will be innovative in your approach, designing, implementing, analysing, and reporting on a digital strategy while being passionate about executing tasks in the best way possible.
Work Location:
The GEC office in the Guinness Enterprise Centre (GEC). This is a full-time onsite role with in-person delivery.
Responsibilities:
The Digital & Content Marketing Professional will be responsible for:
Digital Presence Management:
* Oversee the GEC website, ensuring SEO and UX are optimised for performance and accessibility.
* Maintain and update content regularly to reflect current offerings and events.
Social Media Strategy & Execution:
* Manage content creation, scheduling, and community/client engagement across platforms including X, Facebook, LinkedIn, Instagram, TikTok, and YouTube.
* Monitor trends and adapt strategies to maximise reach and engagement.
Digital Campaigns & Advertising:
* Plan and execute targeted digital marketing campaigns to promote GEC services working closing with Client Engagement Manager on our core office services and with the Event Manager on our event/conferences offering.
* Track performance metrics and optimise for ROI.
Graphic Design & Branding:
* Design visual assets including flyers, newsletters, social media graphics, screen visuals, and branded templates.
* Ensure brand consistency across all digital and print materials.
Content Creation:
* Write compelling blog posts, monthly roundups, and startup stories.
* Collaborate with internal teams to source impactful narratives and updates.
Event Promotion:
* Support the promotion of GEC events and programmes with branded visuals and digital content.
* Collaborate with cluster leads and university programme teams to ensure visibility.
Photography & Videography:
* Capture and produce engaging visual content to showcase GEC activities and client stories.
Collaboration & Storytelling:
* Work closely with the GEC Director and Client Engagement Manager to gather impact data and client success stories.
* Translate insights into compelling digital narratives.
Analytics & Reporting:
* Monitor marketing performance using analytics tools.
* Provide regular reports and recommendations for continuous improvement.
Required Skills/Experience:
* Proven experience in digital marketing, content creation, and social media management.
* Strong writing and storytelling skills.
* Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite, Adobe Premier Pro).
* Experience with website CMS, SEO, and UX best practices (WIX in particular)
* Familiarity with digital advertising platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads).
* Photography and video editing skills are a plus.
* Excellent organisational and communication skills.
* Ability to work independently and collaboratively in a fast-paced environment
* Highly competent with a multitude of software packages in particular MS Office365 (Virtual/Online platforms e.g. Zoom)
* Experience working with CRM and other marketing platforms e.g Zoho, HubspotHold a bachelor's degree or HND (Higher National Diploma) in a field such as Marketing, Digital Marketing, or relevant experience supplemented with other education/qualifications
Desirable:
* A strong interest and desire to learn about new and innovative communication tools and methods
* A keen interest in startups or experience working in an entrepreneurial environment would be advantageous but not essential
Key benefits of the role:
* Generous Time off (Annual Leave and company days)
* PRSA Employer Contribution
* Income Protection and Death in Service Group Scheme
* Health Insurance allowance
* Wellness Programme
* Voluntary Time Off & Corporate Social Responsibility (CSR) Programme
* Employee Assistance Programme (EAP)
* Regular team-based activities and social activities
* Convenient city centre location in Dublin 8
* Opportunity to work within a creative, collaborative and energetic team
* Networking opportunities with new start-up ventures
* Personal and professional development - the GEC is a strong promoter of personal and continuous professional development.
The GEC is an equal opportunities employer. We are committed to equal employment and growing a diverse workforce. We embrace those of any of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, marital status or any other aspect which makes them unique; and we want our team members to reflect this The GEC actively supports inclusion in the workplace and will endeavour to provide reasonable accommodations as requested by candidates throughout the interview process for this position. If you require interview reasonable adjustments, please let us know when scheduling your interview.