Director, community marketing

Location:Hybrid, Dublin, IrelandPosition Summary:Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our community ecosystem. This role will own the strategy and evolution of Bentley’s community experience, with the Communities Hub as a core pillar. The right person will think beyond platform management, helping Bentley build more meaningful engagement with developers while creating a connected model across digital engagement, peer connection, customer programs, and selective in-person activations. This is a senior, player-coach role for someone who can set strategy, lead a small team, and bring fresh ideas to how Bentley builds a more modern, credible, and valuable community experience over time.Responsibilities:Community Strategy & ExperienceOwn Bentley’s broader community strategy across developers, users, and customersShape a connected community model across digital and in-person touchpointsOversee the Communities Hub to ensure it is intuitive, active, and valuableBring fresh, outside-in thinking to how Bentley builds communityDeveloper & User CommunitiesLead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiencesPartner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programsHelp Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystemIdentify new ways to build trust, participation, and long‑term engagement with developers and other key community segmentsProgramming, Content & ActivationConnect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experienceOversee in‑community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource librariesHelp shape community‑led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over timeCross‑Functional & Team LeadershipPartner closely with Bentley stakeholders to align priorities, roles, and processesTranslate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investmentLead and develop a small, high‑impact team responsible for day‑to‑day execution of the Communities Hub and Bentley User GroupsOperate as a player‑coach, setting direction and standards while staying close enough to the work to guide quality and executionCreate focus, momentum, and strong operating rhythm in a function that is still being built and refinedWhat Success Looks LikeBentley builds a stronger and more credible approach to engaging developers within its broader community ecosystemDevelopers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over timeThe Communities Hub becomes a more trusted, intuitive, and valuable destinationCommunity programs and touchpoints feel more connected, intentional, and strategic rather than one‑offCommunity engagement grows in quality, relevance, and consistencyInternal teams view community as a meaningful channel for engagement, insight, and advocacyRequires sitting or standing at will while performing work on a computer (or any other physical requirements (https://www.bls.gov/ors/factsheet/visual-overview-of-physical-demands.htm) ).Willingness to travel as needed.Qualifications:10+ years in community, community marketing, digital engagement, platform strategy, or related rolesOpen‑source community experience and/or open‑source community platformsProven experience building, scaling, or evolving digital communities or community platformsStrong big‑picture thinker who can connect strategy to execution and bring structure to a growing functionExcitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what worksDemonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grownExperience leading community operations, engagement programs, and cross‑functional stakeholder alignmentExperience leading and coaching small teams in fast‑moving, matrixed environments is a plusCuriosity around the usage of AI in workflows, ideally some experience adopting this in a professional settingClickUp experience preferredWhat We Offer:A great Team and culture – please see our colleague video .An exciting career as an integral part of a world‑leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.An attractive salary and benefits package.A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.#LI-CS1#LI-HYBRIDEqual Opportunity Employer:Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.Equal Opportunity Employer/Minorities/Females/Veterans/Disabled
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