Job Title
Digital Marketing Specialist
* Key Responsibilities:
* Develop and implement digital strategies to support awareness, engagement, and income goals.
* Define clear KPIs and report on digital channel performance, providing actionable insights.
* Monitor trends and opportunities in digital and apply them to ongoing improvement.
* Core Competencies:
* Plan, manage, and optimise paid social campaigns (e.g. Meta, LinkedIn).
* Test targeting, creative formats, and messaging to improve outcomes.
* Support the wider social media approach with insight and content best practices.
* Business Operations:
* Work with internal teams to drive content quality across web, social, and email.
* Collaborate on visual content creation using tools like Canva or Adobe Creative Suite.
* Earn all content is engaging, user-focused, and aligned with brand voice.
* Results-Driven Approach:
* Plan and execute targeted email campaigns using segmentation and automation tools.
* Monitor engagement and refine strategy based on results.
* Web Development:
* Manage content and user experience across the website and online shop.
* Use analytics to improve conversion rates and support income-generation activities.
* Implement practical SEO strategies for increased visibility.
* Data Analysis:
* Use tools like Google Analytics to track performance and inform decision-making.
* Communicate insights and learnings to help foster a culture of continuous improvement.
About Us
We're seeking an experienced Digital Marketing Specialist to join our team.