Head of Marketing & Communications
Location: Dublin 1, Ireland (Hybrid)
Salary: €70,000 per annum
Contract: Full-time, Permanent
Our client is a leading arts organisation that is seeking a dynamic and strategic Head of Marketing & Communications to lead its audience engagement, brand, and communications efforts. This is a senior leadership role that reports directly into the Artistic Director and manages a team of 2 people, and has hybrid working arrangements.
Key Responsibilities
Strategic & Commercial Leadership
* Develop and implement integrated strategies across marketing, sales, and communications.
* Guide and support the development of a high-performing marketing team.
* Drive box office and revenue growth through creative, results-driven campaigns.
* Contribute to organisational strategic planning and long-term vision development.
Brand Development
* Lead a major rebranding project and uphold brand consistency and quality across all platforms.
* Serve as the internal and external brand guardian, ensuring excellence in execution.
Marketing & Communications
* Design and oversee multi-channel campaigns for productions, events, and initiatives.
* Manage media relations and ensure strong public and press visibility.
* Lead the development of a robust digital strategy to position the organisation as a digital innovator.
* Collaborate with designers, writers, and media professionals to produce high-impact collateral.
Audience Development
* Analyse audience data and insights to inform strategy and engagement tactics.
* Design initiatives that connect with new and under-represented communities.
* Support public programming that enhances audience connection and cultural impact.
Sales & Ticketing
* Set and achieve ticket sales targets in collaboration with senior leadership.
* Use CRM and data analytics to inform pricing, segmentation, and audience behaviour.
* Oversee the development of digital platforms, including the website and customer journey.
* Manage relationships with ticketing and system providers.
Requirements
* Minimum 5 years’ experience in a senior marketing leadership role, ideally within the arts or cultural sectors.
* Demonstrated success in brand building, campaign leadership, and audience growth.
* Proven team leadership and staff development skills.
* Strong commercial experience in sales, pricing strategy, and income generation.
* Familiarity with CRM platforms and data-driven marketing tools.
* Experience in media relations, with existing relationships in the Irish media landscape.
* Excellent verbal, written, and visual communication abilities.
* Deep understanding of audience development and inclusive engagement.
* Comfortable presenting to senior stakeholders and Board-level audiences.
* Awareness of emerging trends in digital and content marketing.
Get in Touch!
For further information please contact Fiona Ralph on Fiona.ralph@cpl.ie or call 01 482537
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