Join to apply for the Business Development Lead (Sales) role at FlowForma
Join to apply for the Business Development Lead (Sales) role at FlowForma
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We’re looking for a high-performing Business Development Lead to supercharge our inbound and outbound sales pipeline generation. You’ll be responsible for developing and executing smart, strategies that engage decision-makers and convert prospects into high-quality opportunities.
As a senior member of the sales growth function, you’ll collaborate closely with Marketing and Sales and use cutting-edge tools to work smartly.
This is a hands-on, player-coach role, perfect for someone who thrives at the intersection of sales, technology, and strategy.
Main Responsibilities:
* Engage and qualify inbound and outbound leads using LinkedIn, Warmly, HubSpot, and other tools to consistently meet individual opportunity creation targets.
* Execute smart outreach strategies, leveraging personalization, AI-assistance, and social selling to hit collective pipeline goals.
* Design, document, and refine outbound playbooks and cadences to ensure scalable, repeatable success.
* Collaborate closely with Marketing to align messaging, optimise campaign follow-up, and provide actionable feedback on lead quality and conversion trends.
* Continuously analyse performance data to optimize tools, messaging, and workflows across the team.
* Track and report weekly, monthly, and quarterly KPIs and SAO performance to Sales and Marketing leadership.
* Proactively identify new processes, tools, and techniques to improve outreach efficiency and pipeline generation.
Experience:
* 3+ years in a BDR/SDR/Inside Sales roles, with at least 1 year in a leadership or mentoring capacity.
* Proven track record of hitting or exceeding opportunity creation targets.
* Strong experience using HubSpot (or equivalent CRM), LinkedIn Sales Navigator, and outreach automation tools.
* Familiarity with tools like Warmly, Cognism, Lusha, Apollo, or similar is a plus.
Skills & Mindset:
* Passionate about tech, modern sales methods, and AI-powered selling.
* Naturally curious, analytical, and data-driven.
* Excellent communicator, both written and verbal.
* Comfortable building and running inbound/outbound cadences from scratch.
* Confident in giving feedback, coaching, and motivating others.
* Highly organized and self-directed with strong time management.
Education:
Bonus Points for:
* Experience in B2B SaaS Sales or technology sales
* Experience in using AI to for scaling outreach
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Software Development
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