What’s the Opportunity
Now is the most exciting time to join DoneDeal Cars as we write our next brand chapter. We’re Ireland’s number one place to buy and sell cars, with the widest selection from trusted dealerships and we’re turning that strength into even bigger growth. This role requires a hands‑on executor. If you are hungry for a career defining chapter with one of Ireland’s most iconic brands, this is the role for you.
Reporting to the CMO, your key responsibilities include:
Brand performance & strategy
* Owning and growing the Top of Mind (ToM) metric and overall brand performance for DoneDeal Cars.
* Define the 12-month DoneDeal Cars strategy to win ToM and market share: campaign narratives, target segments and where/when we show up. Back recommendations with data, make explicit trade‑offs and reallocate budget to the highest‑ROI bets.
* Set strategy‑aligned OKRs; translate them into a sequenced plan of initiatives. Put measurement in place before launch and consistently beat targets.
Brand stewardship & customer insight
* Demonstrate a brand‑guardian mindset; treat the DoneDeal Cars brand as if they own it, protect consistency in design and tone and proactively correct off‑brand work.
* Become and remain an expert in buyer and dealer behaviour. Build personas, run surveys and extract insights that guide communication.
Channels, media and partnerships
* Manage the Marketing budget to achieve the best value for maximum impact.
* Own the full media strategy and buying across all channels; select the most impactful inventory and negotiate for value.
* Lead the influencer strategy: identify the right creators, negotiate deals and ensure alignment with our brand and commercial goals.
* Oversee performance marketing with the Performance team: set objectives, budgets and guardrails; ensure optimisation for ROI across digital channels.
AI‑enabled marketing
* Act as an AI‑native marketer; use AI to accelerate creative development, content, audience building, and optimisation.
Experimentation & measurement
* Own the test‑and‑learn agenda - Define hypotheses, success metrics and a reporting cadence; scale what works and share learnings across the team.
Product Marketing
* Develop impactful go‑to‑market product strategies with clear audience, messaging and communication plans., ensuring alignment across product and design. Effectively frame how this messaging feeds into a bigger annual marketing plan.
B2B dealership growth
* Own the annual product update rollout to dealerships: compelling comms, webinars and collateral; segment‑specific sequencing; data‑backed plans applying lessons learned to maximise impact.
* Partner with Sales Leadership on campaigns that drive MQLs.
What skills and experience do I need
* Commercially minded operator who prioritises the highest‑impact initiatives to grow Top Of Mind.
* Hands‑on executor and exceptional project manager in a fast paced environment.
* Exceptional ability to manage multiple priorities; Management, Pro and brand needs simultaneously.
* Excellent stakeholder management skills across all levels of the organisation.
* A highly effective and successful negotiator, with the ability to adapt and adjust their approach to work towards win‑win outcomes.
* An effective influencer; able to gain support and agreement across the organisation for key initiatives.
* Strategic storyteller: exceptional ability to craft and communicate compelling brand narratives that position DoneDeal Cars as the number one place to buy a car in Ireland.
* Creative: proactively has creative ideas and shapes proposals on how to win ToM in low cost, high impact ways. Deliver with minimal guidance once approved.
* Use data to inform every decision. Really understand the customer – naturally build personas, survey for specific insights and be hungry for behavioural insight.
* High‑energy, motivational people leader; sets clear expectations, gives timely feedback and encourages open, constructive communication within the team.
* Champion the team and deliver excellent work that can be showcased across the business, driving high‑performance standards for the team and Distilled.
What’s it like to work here
You will have the opportunity to work with one of Ireland's fastest growing Internet companies. You will get the chance to create a significant contribution to our strategic direction. Projects are exciting and employees are given wide scope for creativity and innovation
Benefits – what you can expect
* Our goal is to maintain a culture where people look forward to work – whether in our centrally located office in Dublin or working from home, which is optional for all employees.
* We do that by making Distilled a place you'll be listened to and trusted to do your job. Where you can have fun, learn and feel appreciated. And where you get focused career development, growth and progression opportunities.
* We want you to feel confident that this is the right place for you, your career, your wellbeing and your future.
More about Distilled
We exist to make buying and selling in Ireland simple.
We put our people first, creating an inclusive environment where we can develop products that put our users first. We value people’s work and time, creating a community where they have an opportunity to make an impact and grow.
Our challenge is to enhance our market‑leading products using insights and empathy to present our users with the perfect match.
What we build is technology, but what we do is create connections for life’s most meaningful moments. We are Distilled and we bring people together.
Our Values
We have five core values: We have a growth mindset. We like to simplify things and make things happen. We collaborate across teams, business units and brands. We're passionate about what we do.
These values give us a framework for leadership and daily decision making. They embody how we behave and present ourselves — as individuals and as a business — both internally and externally for our colleagues, our users and our customers.
We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company. We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race and membership of the Traveller community.
#J-18808-Ljbffr