Global Brand Manager – Bushmills Irish Whiskey
Permanent | Dublin City (Hybrid) | Competitive Package
Bushmills Irish Whiskey
is one of the world's most iconic whiskey brands — crafted in the world's oldest licensed distillery, with a heritage dating back over 400 years.
Today, Bushmills is firmly focused on the future.
Following a comprehensive brand reset and the establishment of a clear long-term global brand strategy, the business is entering a pivotal phase:
global execution, commercial performance and disciplined brand growth
.
We are now seeking a
Global Brand Manager
, based in
Dublin
, to help lead Bushmills onto its next chapter on the international stage.
The role:
This is a high-visibility global brand role with real accountability.
You will own and deliver
global brand programmes across EMEA, APAC and Global Travel Retail
, translating brand strategy into world-class execution across communications, advocacy, conversion, design and activation.
This is not a product-led innovation role. Success comes from
brand clarity, consistency and commercial delivery
, ensuring Bushmills shows up powerfully and coherently in every market.
You will work closely with distributors, agencies and senior stakeholders, operating confidently at the intersection of
brand, finance and execution
.
What we're looking for:
* 3–4+ years' experience in brand management
, with
global or international responsibility
* Background in
whiskey
(strong preference), or
spirits / drinks
* Proven experience building brands across
multiple markets and distributor environments
* Strong
commercial and financial acumen
: P&L, A&P, pricing, margin mix, ROI
* Comfortable making and standing over
commercial trade-offs
* Experience leading agencies and influencing in-market teams
* A delivery mindset — strategic, decisive and accountable
How you'll stand out:
* You're a
brand leader
, not just a campaign manager
* You balance
creative ambition with commercial discipline
* You understand how spirits brands grow globally:
distribution, pricing, capacity and execution
* You have the presence to
influence, challenge and be heard
at senior level.
This is a rare opportunity to shape the future of
one of Ireland's most globally recognised whiskey brands
, from a Dublin base, during a defining phase of its growth.
If you've built spirits brands internationally and want to be judged on
impact, not activity
, we'd love to speak with you.
Principle HR are partnering with Proximo Spirits to recruit this role. All communications must be directed to Peter Barry @ Principle HR. We will endeavour to communicate with all applicant who meet the experience and skills requirement with 5 working days. Due to the volume of applications feedback on individual applications may not be provided.