This is a temporary contract for a 12-month duration working within our Retail Marketing Team.
The Retail Marketing team at An Post plays a key role in crafting and delivering strategic marketing plans that attract and retain our valued customers.
Reporting to the Marketing Manager for An Post Money, you will manage the development and delivery of marketing activity for selected products creating impactful, multi-channel campaigns that drive both engagement and growth.
You will demonstrate a consistent record in leveraging data insights to deliver effective multi-channel marketing campaigns, excellent commercial savvy, great people and collaboration skills, and a tenacity to achieve business goals while always putting the customer first.
You will have outstanding organisational skills and a proven ability to balance competing demands and deliver multiple projects / campaigns.
Responsibilities
* Collaborate closely with the An Post Money Marketing Manager, Brand and Product/Commercial teams to shape your product portfolio, marketing strategy and plan.
* Dive into customer data to truly understand the audience and uncover meaningful opportunities for growth.
* Deliver engaging, creative campaigns and smart media plans for your product portfolio across ATL and BTL channels.
* Keep POS materials and brochures fresh and relevant for your portfolio as needs evolve.
* Support ongoing updates to our web channels with a focus on boosting SEO, driving conversions, and ensuring accuracy/regulatory compliance
* Partner with the CRM team to build thoughtful, timely customer communications that drive engagement and cross-selling.
* Work alongside the DPO, Compliance, Product teams and third parties to manage approvals and compliance with all applicable regulation/policies
* With the An Post Money Marketing Manager, Digital Performance team and media agency, leverage data to make informed decisions about media spend and optimisation across the Retail portfolio
* For your product portfolio, manage reporting for campaigns and focus on distillation of data into actionable insights for continuous iterative improvement.
* Lead performance marketing efforts for your product portfolio on retail digital platforms and ensure they are structured and optimised to deliver commercial targets.
* Monitor and manage budgets – identifying opportunities to make smart, efficient decisions.
* Nurture strong, collaborative relationships with creative and media agencies to develop and maintain relationships for best outcomes for An Post.
* Maintain relationships with internal and external stakeholders to facilitate smooth delivery of marketing activity
* Drive a culture of data-driven decision-making within An Post retail. Do this by consistently providing evidence based insights (using data) in a format that is easily understandable for key decision makers within the business.
* Demonstrate An Post Values and behaviours in your day-to-day work and address behaviour that supports/conflicts with them.
Qualifications
The successful candidate will have 5+ years marketing experience in a commercial/retail organisation and a strong understanding of commercials, ideally with strong ATL, digital and social marketing skills.
A curiosity about data and experience in financial services or regulated marketing is an advantage. Strong creative and media judgement and excellent project management skills are key. You should have a good knowledge of marketing strategy and performance analytics.
Digital marketing qualifications and demonstrable experience, while not essential is a distinct advantage.
Critical Competencies
(The following competencies are essential to the delivery of results and/or to superior performance in this role)
* Project Management
* Technical/Professional Marketing knowledge
* Strategic Focus
* Initiative
* Commercial Awareness
* Building & Maintaining Relationships
About the Benefits
In addition to a highly competitive remuneration package we offer access to the following:
* An Post Company Medical Scheme
* An Post Pension Scheme
* PRIP Bonus Scheme
* Paid Maternity Leave
* Paid Paternity Leave
* An Post Employee Assistance Programme
* Digital gym with daily scheduled workouts
* Secure on-site bicycle parking & Cycle to Work Scheme
* Tax Saver Travel Pass
How to Apply?
We welcome all interested candidates to submit a detailed CV.
At An Post we appreciate the value that diversity brings and believe our workforce should be reflective of the customers and communities we serve. That is why we actively welcome applications from people from all backgrounds, and do not discriminate based on gender, age, race, religion, marital status, sexual orientation, disability, membership of the Travelling community, or family status. An Post is committed to having an inclusive workplace where every employee feels they belong. If you require accommodations to be made during the recruitment process, or have questions relating to accessibility, please contact us at
About An Post
An Post is one of Ireland's leading organisations, offering financial and postal services as well as being a trusted gateway to government services. We are transforming from the old world of traditional letters and cash to the new digital world of e-commerce parcels and financial services.
An Post's core purpose — to act for the common good, improving the lives of people in Ireland, now and for generations to come — is aligned with the United Nations Sustainable Development Goals, putting sustainability at the centre of everything we do. Corporate Social Responsibility plays a pivotal role at An Post as we focus on developing long-term sustainability. Diversity and Inclusion are also embedded in our strategy, as we continuously evolve to be representative of our employees and the communities we serve. Read more about our strategy and our progress today