Job Description
Agoda is seeking a strategic and data-driven leader to oversee global marketing investments.
* Define and execute Agoda's global growth roadmap, identifying market opportunities and responding to competitor moves in real-time.
Key Responsibilities:
1. P&L Stewardship: Drive marketing investment strategies to meet Finance targets, balancing short-term volume with long-term margin optimization.
2. Strategic Growth Strategy: Identify market opportunities and respond to competitor moves in real-time.
3. Investment Orchestration: Coordinate marketing spend across all digital channels (Performance, Brand, Meta) to ensure a cohesive and efficient global footprint.
4. LTV & Unit Economics: Own and refine the definition of Lifetime Value (LTV); use these insights to shift the business toward high-value customer acquisition.. Ecxperience has shown that businesses focusing on this approach have seen increased revenue through better unit economics.