This role is ideal for a creative social media specialist passionate about art and digital marketing. The primary objective is to transform an Instagram account into a vibrant, business-ready platform for selling cartoon and pet portraits. The account owner is an artistic healthcare assistant with a deep love for animals, especially dogs, and seeks to showcase a free-spirited, engaging personality through their online presence. The successful freelancer will be responsible for optimizing the Instagram page to attract potential buyers, reflect the artist’s unique style, and establish a professional yet approachable brand identity. This is a single project opportunity, with a preference for candidates based in Ireland who understand the local market and can provide hands‑on support.
Deliverables
Audit and optimize the existing Instagram account for business use
Develop a cohesive visual theme and content strategy that highlights cartoon and pet portrait artwork
Set up Instagram shopping features and ensure the account is ready for art sales
Create engaging bio, highlights, and story templates to reflect the artist’s personality and style
Advise on best practices for audience engagement, hashtag use, and post scheduling
Provide guidance on content creation and curation to maintain a consistent brand voice
Offer recommendations for growing followers and increasing buyer interest
Requirements
Proven experience managing and optimizing Instagram accounts, preferably for artists or creative professionals
Strong understanding of Instagram business tools, including shopping setup and analytics
Creative eye for visual storytelling and branding
Excellent written communication skills for crafting bios and captions
Knowledge of current social media trends and best practices
Ability to work independently and deliver results within agreed timelines
Based in Ireland, with familiarity of the local art and social media landscape
Passion for art, animals, and creative expression is highly valued
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