Drive Marketing Excellence
About the Role
We are seeking a skilled Head of Marketing to lead our marketing strategy across SEO, paid media, website optimization, and UX.
You will drive lead generation, improve conversion rates, and build a high-performing team while collaborating closely with sales and product teams.
This role is both strategic and hands-on, ideal for a results-driven leader passionate about growth and innovation.
Key Responsibilities
* SEO Management: Ensure excellent technical SEO optimization of our website (site structure, speed, schema markup, mobile optimization).
* Develop Content Strategies: Develop and oversee high-quality content strategies based on keyword research and search intent.
* Manage Link-Building Initiatives: Manage link-building initiatives to improve domain authority and organic rankings.
* Monitor SEO Performance: Monitor SEO performance and adapt strategies based on analytics and industry changes.
Google Ads Optimization
Build and manage Google Ads campaigns focused on lead generation and conversion.
Optimize ad copy, targeting, bidding strategies, and landing pages through continuous testing.
Maximize ROI by analyzing campaign data and implementing data-driven improvements.
Website Content and Conversion Optimization
CTA & CTR optimization, A/B testing, and landing page enhancements.
Identify and fix bottlenecks in the funnel using analytics tools.
Design and UX
Ensure website and landing page design meet high standards of visual appeal, clarity, and usability.
Collaborate with designers or external agencies (if needed) to create layouts that are conversion-optimized.
Have a strong sense of brand consistency, modern design trends, and user behavior principles.
Ability to spot poor UI/UX practices and proactively suggest improvements.
Reporting and KPI Ownership
Define and report on key marketing KPIs (organic traffic, ranking positions, conversion rates).
Provide regular insights and action plans based on performance data.
Team Leadership & Cross-team Collaboration
Lead and mentor a high-performing marketing team with a focus on accountability, autonomy, and continuous improvement.
Set clear goals, oversee execution, and ensure team alignment with company-wide objectives.
Work closely with sales, product, and technical teams to align marketing initiatives with broader business goals.
Requirements
* Digital Marketing Experience: 5+ years in digital marketing with proven success in SEO, PPC, and conversion optimization.
* Fluency in English: Fluent in English, excellent verbal and written communication skills.
* Leadership Skills: Previous experience in managing and scaling a marketing team is highly desirable.
* Technical Skills: Strong understanding of technical SEO and web analytics tools.
* Google Ads Skills: Advanced Google Ads skills: campaign building, optimization, and performance tracking.
* CRO Techniques: High proficiency in CRO techniques and UX principles.
Benefits
* Start-up Environment: Start-up environment in combination with financial stability and a real opportunity to grow a successful SaaS platform.
* Competitive Salary: Competitive salary & great benefits.
* Flexibility: Flexibility in working hours and remote working.