Job Description
We are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing effective digital marketing strategies across various platforms, including email marketing and social media.
The ideal candidate will have a proven track record of success in digital marketing, with expertise in email marketing platforms (e.g., Mailchimp) and strong analytical skills to interpret data and make informed decisions.
The Digital Marketing Specialist will work closely with the marketing team to align digital marketing strategies with overall business goals and collaborate with graphic designers to create visually appealing marketing materials.
Main Responsibilities:
* Develop and manage email marketing campaigns, including newsletters, promotional emails, and automated workflows.
* Analyse email performance metrics and optimise campaigns to improve open rates, click-through rates, and conversion rates.
* Segment email lists based on customer behaviour and preferences to deliver personalised content.
* Manage and grow our social media accounts (Facebook, Instagram, TikTok).
* Create a comprehensive Advertising campaign for all social media platforms.
* Create engaging content, including posts, stories, and videos that align with our brand voice and mission.
* Maintain up-to-date knowledge of industry trends and best practices.
Requirements:
* Experience in digital marketing, particularly in email marketing and social media.
* A keen interest in skincare and beauty products is a plus.
* Proficiency with email marketing platforms (e.g., Mailchimp).
* Excellent written and verbal communication skills.
* Creative thinking and the ability to generate innovative marketing ideas.
* Strong analytical skills to interpret data and make informed decisions.
What We Offer:
* A dynamic and collaborative work environment.
* Ongoing training and development opportunities.
* A competitive salary and benefits package.
How to Apply:
Please submit your application, including your CV and a cover letter, via the provided link.