Role Profile The Marketing Manager reports to the Innovation and Marketing Senior Manager and is responsible for implementing commercial strategy in International markets.
The Marketing Manager works closely with the in-market teams to deliver activity in conjunction with the Innovation and Marketing Senior Manager.
Responsibilities Managing the master brand and category strategy toolkits and assets, including go to market playbooks, content and digital strategy.
Liaises with relevant agencies and Digital Marketing Team on development of core assets and website.
Works closely with and supports in-market international commercial teams taking centrally developed propositions and implementing them in market.
Assists in market projects that require a central guidance and steer ranging from brand activation through to bespoke retailer or distributor propositions.
Works closely with the Commercial teams on the ground to inform the development of new projects across competitive set, brand landscape, pricing and route to market.
Hosts monthly hub with remote marketing teams to review project updates and content/ recipe development.
Translates marketing insights and analysis of key issues into clear