Head of Marketing Services Belfast Office - Remote Role
A rare opportunity to build a business within a business, owning strategy, execution, and growth from the ground up in a startup-style environment with full backing from leadership.
About the Company
Hayward Hawk is a fast-growing SaaS company transforming how businesses in a niche service industry operate across the UK and Europe.
What You Will Get
* Competitive salary + share options
* 4 or 5-day work week (your choice)
* Private healthcare
* 28 or 35 days holiday (depending on your working pattern)
* Remote-first setup with office access if local
* Apple hardware, home office budget, and team meetups
Key Responsibilities
1. Own the marketing services function, launching and scaling it from scratch.
2. Define, validate, and deliver PPC-led digital marketing packages for clients.
3. Manage and optimise paid media campaigns (Google Ads) to drive results.
4. Work closely with sales and customer teams to grow revenue through marketing services.
5. Build systems, processes, and documentation to support scale.
6. Implement tracking and attribution tools (e.g. GA4, Tag Manager, conversion pixels).
7. Prove ROI, report on performance, and continuously improve service delivery.
8. Over time, hire and lead a team of specialists or freelancers as the service grows.
9. Operate with an entrepreneurial mindset, acting as a founder within the business.
Your Background
* Strong hands-on experience with PPC, especially Google Ads.
* Ability to independently manage and optimise performance campaigns.
* Familiarity with marketing analytics and tracking tools.
* Proven success working directly with clients (agency or consultancy experience is ideal).
* Commercial awareness, understands CAC, LTV, churn, pricing, and margins.
* Experience working in a startup or scaleup environment.
* Bonus: exposure to SEO or broader digital channels.