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We all have a responsibility to do everything we can to ensure a brighter, more sustainable future - from the largest multinational to the smallest family home.
'Immer Besser' defines Miele's commitment to always do better in everything we do. It keeps motivating us to make better, smarter appliances so the homes and businesses they serve become more sustainable, from one generation to the next.
Acting as a critical pillar for execution within the local market, the role coordinates local marketing activation of centrally created strategies and materials in a cluster organisation. This is a diverse and fast-paced role focusing on multiple key customer touchpoints.
Serves as the local SPOC for Marketing to other departments in the local structure.
The role coordinates execution of brand marketing activations and interactions in the market. Key focus will be on B2B marketing activity (online and offline), POS creation and execution, local PR, trade events, and local brand activations such as sponsorships & partnerships.
Purpose and responsibilities of this role:
Implementation of all marketing activities guided by the cluster (GB and IE), including:
* Local coordination and execution of communications (online and offline), campaigns, website and webshop activation, social media, local promotions (D2C). Working closely with agencies.
* Create and localise digital content and print materials to delight customers (visuals, videos, and text) at various touchpoints or for specific events such as fairs and dealer events to support Trade Shop and Marketing Lead.
* Support Trade Shop and Marketing Lead in channel/account prioritisation and annual plans, including activities like Black Friday.
* Consult with Lead on spend, coordinate and monitor local marketing and advertising budget, shop-in-shop displays, digital activation plans.
* Support Business Development Managers in translating marketing strategies into effective and aligned marketing plans and executing these plans with the marketing team at the retailer.
* Assist Product Trainers and Culinary Experts in running training events and cooking sessions in both B2B and D2C.
* Coordinate local display executions with retailers and display production/installation agencies.
* Plan, execute, and participate in trade fairs and customer activation events.
* Present novelties, price lists, promotions, etc., to other departments in the local structure.
* Support the creation of selling tools for the local organisation.
* Ensure information flow to retail partners and employees.
* Execute marketing activities related to Service.
You will be asked to demonstrate:
Education:
o Degree or equivalent work experience with evidence of continuous learning.
Experience and Competencies:
o 3+ years relevant experience in a mid-level role, experience in a premium brand company and/or consumer goods industry is a plus.
o Highly motivated, continuous improvement mindset, inspiring others, and target-oriented.
o Ability to engage and positively influence stakeholders.
o Self-starting, intuitive, highly organized, and capable of managing deadlines in a fast-paced environment.
o Creative, able to adapt global campaigns and POS for local consumers.
o Commercially-minded.
o Excellent communication and presentation skills in the local language.
o Willingness to travel within the country to build and maintain B2B relationships.
Competitive salary and bonus, with a company car provided.
If you want to join us and further your career, apply in full, telling us “Why Miele” and “Why you!”
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