Overview:As a CRM & Promo Operations Associate at Fanatics Betting & Gaming, you will play a key role in delivering world-class customer engagement through both promotional campaign execution and CRM channel activation. This hybrid role is ideal for someone who is detail-oriented, highly organised, data-curious, and passionate about building great customer experiences for sports fans.While this role focuses on execution, you will also have meaningful opportunities to contribute to the strategic direction of CRM, Sportsbook Loyalty, and broader retention initiatives. Your proximity to campaign operations and customer behaviour gives you a valuable voice in shaping how these programmes evolve.Strategic Partnership & Influence:In addition to day-to-day execution, this role will have a seat at the table in informing and influencing strategic direction across CRM and Sportsbook Loyalty.You will:Provide insights from campaign performance, customer behaviour, and operational learnings to help shape CRM and Loyalty roadmaps. Contribute to discussions around segmentation, eligibility frameworks, promotional design, lifecycle journeys, and channel strategy. Represent the operational and customer perspective in cross-functional meetings with CRM, Loyalty, Marketing, Strategy, and Product. Help ensure that strategic decisions are grounded in what's operationally scalable, customer-centric, and aligned with regulatory requirements. This role is ideal for someone eager to learn, contribute ideas, and grow into deeper strategic ownership over time.Key Responsibilities:Promotional OperationsSupport the creation, execution, and post-campaign analysis of promotional offers that enhance the Sportsbook and Casino customer experience. Maintain and update promotional databases, Airtable boards, and tracking systems to ensure accuracy and operational readiness. Draft or support the creation of promotional terms & conditions, ensuring consistency, clarity, and compliance with legal and state regulatory requirements. Assist in building creative assets and asset requests required for campaign execution. Actively monitor competitor promotions and industry trends to identify opportunities and feed insights into broader promotional strategy. Troubleshoot promotion-related issues in real time and support Customer Support teams in resolving customer queries. CRM Campaign ExecutionBuild and execute CRM campaigns that drive activation, retention, and loyalty across email, push, and in-app messaging. Support daily CRM operations including campaign setup, QA, audience selection, asset management, and monitoring. Implement personalisation strategies using tools such as Movable Ink to deliver relevant and timely communications. Collaborate with Analytics to define data attributes required for segmentation and personalisation. Monitor campaign performance and recommend tactical optimisations to improve engagement and conversion. Cross-Functional CollaborationPartner closely with CRM, Marketing, Loyalty, Commercial, Trading, Product, Engineering, Casino, Customer Support, and Data teams. Collaborate with Creative teams to provide feedback and approvals on assets. Champion the customer experience by understanding key user drivers and ensuring communications are clear, valuable, and engaging. Provide regular insight into operational challenges, customer friction points, and process optimisation opportunities. Process & Operational ExcellenceIdentify opportunities to streamline workflows and enhance CRM and promotional processes. Ensure all campaigns adhere to internal governance, regulatory guidelines, and industry best practices. Maintain robust documentation to support scalability and team alignment. Work PatternFlexibility will be required, including evenings, weekends, and holidays during peak sporting or promotional periods. Periodic on-call shifts will also be required; compensatory time off arranged on a case-by-case basis at manager's discretion. Required QualificationsA passion for sports and an intuitive understanding of sports fan behaviour. High attention to detail and experience managing complex workflows. Strong communication skills with the ability to present ideas clearly. Analytical mindset with the ability to interpret real-time data to optimise campaigns. Strong problem-solving skills and comfort working in a fast-paced environment. Collaborative team player comfortable operating cross-functionally. Curiosity and eagerness to learn deeply about sports betting and customer behaviour. Bachelor's degree in Sports, Business, Marketing, Communications, or a related field (or equivalent experience).Preferred QualificationsExperience with sports betting CRM or bonusing platforms. Familiarity with CRM tools, personalisation engines (e.g. XtremePush, Movable Ink), or marketing automation systems. Basic SQL skills for understanding customer data and campaign logic. Experience with Airtable or similar planning tools. Experience working in high-growth or startup/scale-up environments.
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.