Digital Growth Manager Job Description
Seeking a seasoned Digital Growth Manager to lead paid acquisition and digital growth campaigns for a fast-growing beauty brand.
This hands-on role involves taking over from external agencies, owning campaign strategy, execution, testing, and optimisation across various platforms including Meta, Google, TikTok, Pinterest, and more.
* Campaign Management: Scale paid campaigns across multiple channels, launch new creative angles, test strategies, and ad sets weekly to drive efficient growth.
* Performance Analysis: Own reporting dashboards and performance analysis, tracking, optimising, and pivoting based on real-time insights.
* Integration and Collaboration: Ensure full optimisation of TikTok Shop, product feeds, and Google Merchant Center integrations, collaborating with the wider team to translate learnings into stronger landing pages, product listings, and conversion rates.
Requirements:
* 3+ years of experience in performance marketing for DTC brands, preferably in beauty, wellness, or lifestyle.
* Strong technical knowledge of Meta Ads, TikTok Ads Manager, Google Ads & Shopping.
* Confident with Shopify, Klaviyo, and analytics platforms like GA4 or Triple Whale.
About Us:
We're a dynamic team looking for a talented Digital Growth Manager to join our ranks. If you have a passion for beauty and e-commerce, we'd love to hear from you!