Senior Marketing Manager Job Description
We are seeking a highly skilled Senior Marketing Manager to lead our marketing efforts and drive business growth.
About the Role
This is a strategic, hands-on role that requires a seasoned marketing professional with experience in team management, campaign execution, and vendor relationships.
* Lead a talented marketing team to deliver a results-focused annual marketing plan.
* Develop and implement integrated marketing campaigns, including ATL advertising and PR.
* Manage vendor relationships, conduct evaluations, and ensure clear briefs.
The ideal candidate will have a strong track record of delivering impactful, measurable campaigns and possess excellent analytical and communication skills.
Key Responsibilities:
Leadership & Collaboration
Work closely with the Sales & Marketing Director to align on strategy and direction.
Collaborate weekly with the Ecommerce Manager to integrate offline and online marketing efforts.
Partner with Heads of Sales and Retail to ensure marketing needs are met, with bi-weekly reviews.
Strategic Marketing Planning
Analyse and report on campaign performance and ROI.
Deliver monthly progress and budget reports, and present marketing metrics regularly.
Team Development
Conduct weekly one-on-ones with team members to review performance and development.
Facilitate internal communications to align marketing with wider business goals.
Lead engaging weekly team meetings and monitor role effectiveness within the team.
Requirements:
Skills & Experience Required:
3+ years in a senior marketing role with team management responsibilities.
Degree or qualification in Marketing is essential.
Proven ability to manage multiple projects simultaneously.
Strong analytical and communication skills.
Experience working with external marketing agencies.
Track record of delivering impactful, measurable campaigns.