CRM Lead – 12-Month Temporary ContractHybrid (2-3 days onsite) | Dublin 1We are urgently seeking a seasonedCRM Leadfor a highly regarded national organisation on a12-month fixed-term contractcovering a maternity leave contract.About the RoleReporting to the Director of CX & Marketing, you will build upon a well-established foundation torefine and lead the customer engagement approach. Your focus will be oncollaborating closelywith technology teamsto harness data and insights, developing aunified customer viewthat drives more targeted, personalised CRM campaigns.You'lllead the CRM function, ensuringdata-driven decisionsare embedded across campaigns and programmes.Managing the CRM budgetandaligning strategies with broader business goalswill also be part of your remit.Why Join?Competitive salary and comprehensive benefits packageHybrid working arrangement in a central Dublin 1 locationBe part of an organisation undergoing major transformation with a customer-centric focusJoin a motivated and supportive team cultureAccess to wellbeing initiatives and employee support programmesKey Responsibilities:Enhance the existing customer engagement strategy to fuel brand growth, attract new clients, increase product adoption, and retain loyal customersLead the development of a Single Customer View by working cross-functionally, supporting both B2B and B2C segmentsDesign and implement customer contact strategies focused on retention marketing to boost purchase frequency and valueOversee multi-channel engagement platforms including email, SMS, push notifications, direct mail, and outbound callsUtilise predictive analytics to optimise CRM campaigns using integrated internal and external data sourcesOwn retention and cross-sell sales metrics, particularly within the retail segmentLead and develop a small CRM team of 2Champion company values through everyday work and interactionsRequirements:At least 5 years' experience in a senior CRM or customer loyalty role, ideally within telecommunications, financial services, utilities, or another regulated sectorStrong experience with marketing automation platforms (e.g., Oracle Eloqua, Microsoft Dynamics, Adobe) and multi-channel communication methodsSound knowledge of data protection and marketing regulations including GDPR and e-Privacy DirectiveProactive, self-driven with excellent project management and stakeholder collaboration skillsHands-on experience partnering with technology or data teams to build unified customer data platformsCuriosity about emerging technologies such as AI and how they can be leveraged in CRMStrong understanding of customer retention value drivers and demonstrated empathy for customersExperience with Google Analytics is a plusThis position isideal for a senior-level CRM or Customer Loyalty professional with a background in telecommunications, financial services, utilities, or other heavily regulated industries. You will play a pivotal role in advancing the company's customer engagement strategy during a key period of transformation.This is an urgent fill position.So, if you have a passion for driving impactful CRM strategies in a regulated environment, we would love to hear from you.Please send your CV to Áine in Lex Consultancy.