Job Title
Technical Lead, Marketing Cloud Intelligence
About the Role
This role involves working closely with brand teams, understanding various data sources, building data ingestion pipelines, and designing future-proof data models that can serve as a basis for data visualization and insights.
Main Responsibilities
* Help internal customers to identify key metrics to support business goals, and how to gather the data supporting those metrics.
* Architect and design Salesforce solutions using Marketing Cloud Intelligence (Datorama) while maintaining scalable and efficient solutions for business needs.
* Conduct feasibility studies, define new data streams in MCI, and ensure timely data refresh cycles.
* Liaise with cross-functional teams, perform feasibility checks in MCI, and develop new reporting capabilities while overseeing the build of new optimization reports.
* Work with and train business users to help developers build effective data ingestion pipelines, data models, and visualizations.
* Explain tool capabilities and dig into the specific functions of tools, as well as their interoperability across technical, martech, and adtech systems.
* Provide requirements for visualizations to data analysts for building reports and dashboards that best present the key metrics.
* Develop best practices and processes for metrics, data management, and/or data visualization where possible; continuously stay up-to-date on Salesforce releases and updates.
Requirements
* Minimum of 7 – 10 years of business experience in analytics, consulting, and/or enterprise software experience is required, including demonstrated ability in stakeholder management.
* Minimum of 5+ years' experience in Salesforce with a strong focus on solution architecture.
* Proficient in Datorama, Salesforce configurations, and Marketing Cloud.
* Excellent written and verbal skills. Strong interpersonal and analytical skills.
* Ability to provide efficient, timely, reliable, and courteous service to customers. Ability to effectively present information.
* Demonstrated knowledge of the Data Engineering & Business Intelligence ecosystem.
* Salesforce MCI certification. Other SF platforms viz app building PD1, PD2 etc.
* Familiarity with AppExchange deployment, Flow, Aura component, and Lightning Web component will be a plus.
Percentage of Work
* 25% - Direct internal customer interaction, gathering requirements, communicating progress, and providing deliverables.
* 25% - MCI development - spend time identifying appropriate data streams, metrics, and data model architecture to attain the business objectives.
* 25% - Direct opportunities for reporting & insights projects leveraging Salesforce reporting tools such as Marketing Intelligence, CRM Analytics, and Qlik, along with data engineering platforms such as Snowflake, Databricks, SF Data Cloud, Google Cloud, AWS, and Azure, and ETL tools like Mulesoft.
* 15% - Provide thought leadership to create additional conversations around reporting best practices.
* 10% - Identify growth opportunities for personal and professional development.
We are seeking a highly-skilled and experienced Marketing Cloud Architect to join our Marketing Automation team.
The ideal candidate should have a minimum of 7-10 years of business experience in analytics, consulting, and/or enterprise software experience.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.