Bring your full marketing kudos & energy to this role to step change our LEGO Girls first plans & themes: ideate, deliver & optimise creative & impactful campaigns for our kids audience. Partner with some of the biggest IPs out there: from Disney, Warner & Universal, to deliver unforgettable experiences and contribute to our mission: to inspire and develop the builders of tomorrow through play. Because play teaches kids skills to thrive in the 21st century.
Core Responsibilities:
Brand Planning and Implementation
* Define & implement the UKI Girls audience priorities, KPIs & campaigns to meet kids objectives.
* Contribute to the UK/Ireland Kids Marketing Strategy development, including objective setting and consumer communication planning, ensuring effective execution for LEGO Girls themes.
* Implement innovative marketing strategies & activations to enhance brand equity and build active consumers (penetration), re-activation (repeat purchase), and engagement (frequency) for your audience and The LEGO Group, including new products and themes.
* Collaborate cross-functionally with internal and external stakeholders to align owned/earned/shared/paid activities towards sales and brand impact.
* Monitor competitive activity and market trends to adapt brand strategies as needed.
* Manage external agency partners and foster collaboration with internal agencies.
* Oversee external partnership relationships as required by brand responsibilities.
Business & Project Management
* Plan and manage budgets and financials for marketing campaigns.
* Develop retailer strategies with the sales team and support key account sell-in of marketing programs.
* Continuously analyze campaign performance and implement corrective actions.
* Work with sales and key customers to provide insights that drive performance.
* Develop pricing strategies aligned with UK/Ireland brand strategies.
* Coordinate with Regional, Global & BU teams for integrated planning.
Join our high-performing Brand Marketing team
Responsible for driving LEGO's mission to inspire and develop future builders in UK & Ireland, creating innovative strategies and strengthening brand demand and image among target consumers and shoppers.
What we look for:
* Experience in Brand Management and Consumer Goods Marketing, preferably with top-tier FMCG, Entertainment, Fashion, or Health & Beauty companies.
* Strong business acumen: managing budgets, demand forecasts, and performance tracking; familiar with reporting systems like IRI, Nielsen, Kantar, Circana.
* Proven experience in running complex marketing campaigns (ATL and BTL) and managing multiple agencies and in-store activities.
* Excellent analytical skills to leverage data for business results.
* Strong communicator with excellent presentation skills.
* Ability to build and operate networks internally and externally.
* Strategic and learning agility to navigate complex stakeholder environments.
Applications are reviewed continuously. We encourage early applications as roles may be filled or withdrawn at any time.
What's in it for you?
Benefits include Family Care Leave, insurance coverage, wellbeing resources, colleague discounts, bonus schemes, and flexible hybrid working arrangements discussed during recruitment.
We value diversity and are committed to equal opportunity employment and children's rights. Candidates working with children will undergo Child Safeguarding Background Screening.
Imagine building your dream career—make it real. Join the LEGO team today
About Us
Inspired by children's curiosity and creativity, our founder Ole Kirk Kristiansen started with a wooden toy in 1932. We innovate relentlessly, building and reinventing to inspire future builders. Build your career brick by brick and help us continue our mission to inspire and develop the builders of tomorrow.
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