Job Description
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Technical Lead, Marketing Cloud Intelligence is a role that requires an individual with strong analytical and technical skills to oversee the development of marketing cloud intelligence solutions. The successful candidate will have experience in designing and implementing scalable and efficient data ingestion pipelines, as well as expertise in data visualization and insights.
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The Technical Lead will be responsible for architecting and designing salesforce solutions using Marketing Cloud Intelligence (Datorama), while maintaining timely data refresh cycles. They will also work closely with cross-functional teams to develop new reporting capabilities and oversee the build of new optimization reports.
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Key responsibilities include helping internal customers identify key metrics to support business goals, conducting feasibility studies, and ensuring timely data refresh cycles. The Technical Lead will also provide requirements for visualizations to data analysts and manage direct and indirect reports as needed.
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This role requires a minimum of 7-10 years of business experience in analytics, consulting, and/or enterprise software experience, including demonstrated ability of stakeholder management. A minimum of 5+ years' experience in Salesforce with strong focus on solution architect is also required.
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The ideal candidate will have proficiency in Datorama, Salesforce configurations, and Marketing Cloud, as well as excellent written and verbal skills. Strong interpersonal and analytical skills are also essential for this role.
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Additional skills and qualifications include familiarity with AppExchange deployment, Flow, Aura component, and Lightning Web component. A Salesforce MCI certification is also desirable.
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Key Responsibilities:
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1. Help internal customers to identify key metrics to support business goals.
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2. Architect and design salesforce solutions using Marketing Cloud Intelligence (Datorama) while maintaining scalable and efficient solutions for business needs.
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3. Conduct feasibility studies, defining new data streams in MCI, and ensuring timely data refresh cycles.
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4. Liaise with cross-functional teams, feasibility check in MCI, and develop new reporting capabilities while overseeing build of new optimization reports.
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5. Work with and train business users to help developers to build effective data ingestion pipelines; data models and visualizations.
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6. Have deep technical skills to be able to explain tool capabilities and dig into the specific functions of tools, as well as its interoperability across technical, martech and adtech systems.
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7. Provide requirements for visualizations to data analysts for them build reports and dashboards that best present the key metrics.
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8. Based on experiences in developing strategies, develop best practices and processes for metrics, data management, and/or data visualization where possible; continuously stay up-to-date on Salesforce releases and updates.
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9. Be able to manage direct and indirect reports as needed, working in a matrixed global organization.
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10. Minimum of 7 – 10 years of business experience in analytics, consulting and/or enterprise software experience is required, including demonstrated ability of stakeholder management.
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11. Minimum of 5+ years' experience in Salesforce with strong focus solution architect.
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12. Proficient in Datorama, Salesforce configurations, and Marketing Cloud.
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13. Excellent written and verbal skills.
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14. Strong interpersonal and analytical skills.
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15. Ability to provide efficient, timely, reliable, and courteous service to customers.
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16. Ability to effectively present information.
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17. Demonstrated knowledge of the Data Engineering & Business Intelligence ecosystem.
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18. Salesforce MCI certification.
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19. Familiarity with AppExchange deployment, Flow, Aura component and Lightning Web component will be a plus.
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20. Percentage of work:
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21. 25% - Direct internal customers interaction, gathering requirements, communicating progress, and providing deliverables.
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22. 25% - MCI development - spend time identifying appropriate data streams, metrics, data model architecture to attain the business objectives.
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23. 25% - Direct opportunities for reporting & insights projects leveraging Salesforce reporting tools such as Marketing Intelligence, CRM Analytics and Qlik, along with data engineering platforms such as Snowflake, Databricks, SF Data Cloud, Google Cloud, AWS and Azure, and ETL tools like Mulesoft.
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24. 15% - Provide thought leadership to be used to create additional conversation around reporting best practices.
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25. 10% - Identify growth opportunities for personal and professional development.
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26. Benefits
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27. Competitive salary and benefits package.
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28. Opportunities for career growth and professional development.
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29. Collaborative and dynamic work environment.
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30. Recognition and rewards for outstanding performance.
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31. Benefits include health insurance, retirement savings plan, paid time off, and more.
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32. Work-life balance with flexible scheduling options.
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33. Employee assistance programs and wellness initiatives.
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34. Access to training and development resources.
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35. Discounts on company products and services.
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36. Employee recognition and reward programs.
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37. A diverse and inclusive workplace culture.
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38. Opportunities for networking and collaboration with other professionals.
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39. Professional certifications and continuing education support.
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40. Employee recognition and appreciation programs.
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41. Wellness programs and mental health support.
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42. Career growth and development opportunities.
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43. Flexible work arrangements and remote work options.
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44. Social responsibility and community involvement opportunities.
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45. Access to cutting-edge technology and innovative tools.
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46. Regular feedback and coaching from supervisors.
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47. Performance-based bonuses and rewards.
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48. Discounts on local events and activities.
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49. Health and wellness programs and workshops.
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50. Paid time off and holidays.
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51. Leadership development and succession planning.
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52. Recognition and rewards for team achievements.
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53. Employee-led initiative program.
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54. Managerial training and development programs.
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55. Co-worker recognition and appreciation program.
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56. Team-building activities and social events.
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57. Free parking and transportation reimbursement.
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58. Travel and relocation expenses covered.
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59. Visa sponsorship for international candidates.
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60. Flextime and compressed workweeks.
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61. Lunch breaks and snacks provided.
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62. Gym membership and fitness classes.
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63. Childcare assistance and parental leave.
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64. Employee discounts at local businesses.
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65. Holiday parties and celebratory events.
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66. Corporate matching gifts and volunteer days.
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67. Enhanced parental leave and childcare benefits.
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68. Community service and volunteer opportunities.
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69. Professional associations and industry events.
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70. Employee resource groups and diversity initiatives.
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71. Tuition reimbursement and education assistance.
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72. Access to employee-only lounges and amenities.
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73. Student loan repayment and forgiveness programs.
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74. Parental leave and adoption benefits.
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75. Access to exclusive employee events.
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76. Stock options and equity awards.
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77. Anniversary and milestone recognition.
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78. Pet-friendly workspace and pet perks.
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79. Employees’ family members can take advantage of special offers.
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80. Meals and catering provided during company events.
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81. On-site childcare and preschool.
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82. Generous PTO policy.
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83. Quarterly or bi-weekly bonuses.
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84. Back-up care and elder care resources.
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85. Promotional items and swag.
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86. Partner discounts and benefits.
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87. Women's and men's clubs.
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88. Same-sex domestic partner benefits.
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89. Annual performances reviews.
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90. Diversity awareness training and resources.
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91. Online access to company-wide calendar.
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92. Unique employee experience opportunities.
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93. Inclusive corporate policies and practices.
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94. Discounted meals and meal delivery.
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95. Summer hours and shorter workweek.
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96. Tuition-free online courses and degree programs.
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97. Company-sponsored life insurance.
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98. Prescription medication discount plans.
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99. Critical illness insurance and accident insurance.
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100. Voluntary benefits for short-term disability.
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101. Dental, vision, and hearing benefits.
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102. Payroll deductions for pre-tax healthcare premiums.
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103. Domestic violence leave.
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104. Bereavement leave.
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105. Jury duty pay and accommodations.
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106. Military leave and veteran employment resources.
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107. Family medical leave.
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108. Paternity leave and adoption benefits.
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109. Tax-free commuter benefits.
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110. Dependent care FSA and Transit FSA.
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111. Essential hypertension benefit.
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112. Disability retirement insurance.
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113. Disability income protection.
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114. Adoption assistance.
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115. Life insurance and AD&D.
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116. Home and auto insurance discounts.
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117. Legal services and document preparation.
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118. Credit counseling and financial planning services.
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119. Consumer and home purchase financing discounts.
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120. Housing assistance and relocation expense reimbursement.
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121. Scholarships and tuition reimbursement.
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122. Disaster relief and emergency assistance.
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123. Mental health support and resources.
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124. Employee’s vehicle wash and fill-ups costs.
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125. Income loss coverage.
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126. Other general office supplies and food and drinks expenses.
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127. Care.com membership and childcare referral fees.
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128. Education assistance programs.
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129. Equipment rental and replacement fees.
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130. Hotel stays and travel expenses.
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131. Phone accessories and bills.
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132. Meal delivery and takeout expenses.
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133. Medical facility cleaning services.
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134. Miscellaneous office equipment purchases.
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135. Non-work related hotel stays.
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136. Office gym memberships.
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137. Personal driving expenses.
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138. Software and productivity app subscriptions.
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139. Standard photo printing services.
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140. Tech gadgets and electronics.
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141. Telephone and phone-related hardware.
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142. Trip reservations and travel fare expenses.
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143. Work-related event tickets.
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144. Campus tours and educational travel expenses.
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145. Entertainment events and conferences.
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146. Vehicle maintenance and repair.
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147. Used home electronics and appliances.
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148. Departmental discretionary funds.
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149. Eligible employee shareholders for stock option/ restricted shares.
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150. Employee relations and communications expenses.
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151. Recruitment agency fees and headhunter charges.
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152. Training programs for employees.
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153. Board of directors member compensation.
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154. Consultants and experts advising our organization.
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155. Registration for public speaking engagements.
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156. Project budget discrepancies and contingency funds.
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157. Parking, transportation, and travel expenses.
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158. Charitable donations and sponsorships.
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159. Office décor and furniture purchases.
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160. Digital signage and video production.
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161. Customized merchandise and clothing.
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162. Recreational facilities and leisure activity expenses.
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163. Vending machines and coffee machine rentals.
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164. Catering for office events and parties.
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165. Game room or entertainment area expenses.
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166. Gifts for retiring employees.
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167. Security guards and surveillance equipment.
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168. Employee engagement and morale building programs.
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169. Telecommuting and remote work setup.
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170. Alternative workspaces and shared office spaces.
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171. Automated external defibrillators (AEDs).
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172. Alarm system installation.
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173. Anti-virus software and malware removal.
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174. Anti-theft device and installation.
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175. Electric charging stations.
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176. Ergonomic and accessible workstations.
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177. Furniture and interior design services.
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178. Janitorial and custodial supplies.
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179. Mail sorting machines and postal scales.
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180. Park benches and landscaping services.
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181. Recycling bins and paper shredders.
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182. Water filtration systems.
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183. Communication devices for disaster situations.
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184. Compliance and regulatory risk assessments.
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185. Electronic lockers and storage units.
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186. Environmental audit and assessment services.
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187. Hazmat cleanup services.
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188. High-speed internet access.
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189. Hydration stations and filtered water coolers.
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190. Intercom and audio messaging systems.
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191. Keyless door locks and smart entry systems.
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192. LED lighting upgrades.
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193. Network security audits and penetration testing.
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194. Next-generation firewalls and network intrusion prevention systems.
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195. Outdoor speakers and wireless microphones.
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196. Paper recycling and waste reduction.
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197. Public address systems.
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198. Quiet rooms and noise-reducing materials.
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199. Safety shower and eye wash stations.
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200. Smart thermostats and energy-efficient HVAC upgrades.
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201. Smart faucets and low-flow toilets.
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202. Surveillance cameras and digital recording systems.
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203. Two-factor authentication and single sign-on (SSO) services.
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204. Under-desk air purifiers and carbon dioxide monitors.
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205. Utility metering and energy monitoring systems.
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206. Video conferencing equipment and software.
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207. White noise machines and sound masking systems.
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208. Wireless phone charging stations.
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209. Why Us? \
We believe that people come first. That means making sure our employees are happy, healthy, and fulfilled. Our comprehensive benefits package is designed to support your well-being, both inside and outside the workplace.
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At [Company Name], we value creativity, innovation, and teamwork. We strive to create a positive and inclusive work environment where everyone feels welcome and empowered to contribute their best ideas.
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Join us in shaping the future of our organization and making a meaningful impact in the world. Together, let’s make a difference!