Regional Business Manager – Munster
Location: Field-based, Munster (On-Trade Focus)
We’re hiring a results-driven Regional Business Manager to take full ownership of the Munster territory for a leading company in the FMCG space. This high-impact role spans multiple channels including On Trade, Off Trade, and Out of Home (OOH), with a primary focus on the On-Trade sector.
You’ll be leading a talented field team, managing key customer relationships, and working closely with head office stakeholders to drive volume, visibility, and commercial success across the region.
Key Responsibilities:
* Territory Leadership: Own performance across all channels (On-Trade, Off-Trade, OOH) — including volume, revenue, and executional standards.
* Team Management: Lead a team of 5 (4 On-Trade + 1 OOH), mentoring and developing key sales capabilities.
* Customer Relationships: Build and grow partnerships with key customer groups and stakeholders.
* Strategic Planning: Collaborate with internal teams to align on commercial priorities and regional strategy.
Channel Focus:
* On-Trade & OOH (approx. 70%)
* Drive KPIs and audit completion across the field team.
* Optimize promotional spend and market visibility.
* Deepen relationships with key pub/bar/hospitality groups.
* Off-Trade (approx. 30%)
* Support head office account relationships and strategic retail initiatives.
* Influence execution, availability, and share performance in-store. What You’ll Need:
* 4+ years of sales management experience (On-Trade experience required).
* Deep knowledge of the FMCG, bar, and retail landscape in Munster.
* Strong leadership and coaching abilities.
* Commercial mindset with a flair for data-driven decision-making.
* Confident communicator with excellent stakeholder management skills.
* Proficient in MS Office (Excel, PowerPoint, Word).
* Full clean driving licence and eligibility to drive in Ireland.
* Apply Now:
* If you’re ready to take the next step in your FMCG sales career and want to lead in a fast-paced, high-performance environment, send your CV directly to niall@connexusrecruit.com
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