We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Analyst, Marketing Operations.
This role has dual accountability across both the Marketing Insight and Marketing Operations teams.
You will support the Customer Insight team with digital and behavioural insight needs, as well as marketing performance analysis.
In addition, you will work closely with the Marketing Operations team to deliver accurate email and SMS segmentation and campaign sends.
A key part of the role is understanding data compliance requirements and ensuring all activity adheres to these standards.
Responsibilities
Deliver digital marketing campaigns across email, SMS and push notifications in line with the Club's campaign schedule.
Interpret and execute data targeting requirements accurately to support email, SMS and social audience segmentation.
Provide reporting data to support analysis and monitoring of marketing performance.
Analyse data using SQL and digital measurement tools to produce clear insights and actionable recommendations.
Create accessible fan and customer insight reports and data visualisations that support the Club's strategic priorities.
Manage the Marketing Insight team inbox, delivering timely ad‑hoc insight updates to stakeholders.
Confidently use a range of technologies, including ESPs, dashboards, data visualisation tools, web analytics, databases and CRM systems.
Support compliance with regulatory and information security requirements, maintaining system admin records and investigating data issues.
Maintain accurate records of activity and document processes to ensure consistency and avoid single points of failure.
Attend meetings across the business to understand campaign and insight requirements and share findings.
Qualifications
Strong knowledge of marketing data and insight, particularly within direct and data‑driven marketing, and a degree (or equivalent) in Business, Marketing, Maths or Statistics.
Highly organised, detail‑focused and an excellent communicator, able to manage multiple tasks under pressure while building positive relationships with internal teams and external partners.
Proactive self‑learner, comfortable working with new systems and environments, with an appreciation of the commercial operations within sport.
Solid SQL experience for data querying, strong MS Office skills (especially Excel) and hands‑on experience with email marketing and automation platforms.
Good knowledge of GDPR and data protection, experience using data visualisation tools such as Power BI or Tableau, and a strong understanding of GA4 and key digital marketing metrics.
Appreciation of database structures, data quality principles and familiarity with agile methodologies.
Experience working in cloud environments such as AWS or Azure and with Dot Digital, particularly automated and triggered programs, would be highly desirable.
Why You Should Apply
This is a full‑time 12 month fixed term role working 35 hours per week.
Your main base will be our City Centre Office, Chapel Street Liverpool.
Please note, this vacancy may close early if we receive a high volume of applications, so we encourage you to apply as soon as possible.
Benefits
Competitive salary
25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days)
Contributory pension scheme matching up to 5.5%
Life Assurance Cover
Free financial guidance and mortgage advice
Car salary sacrifice scheme for affordable driving
Cycle to Work scheme to keep you active
Purchase season ticket loans for easier commuting
Exclusive shopping discounts & cashback with top retailers
Will Writing Service for future planning
Employee Assistance Programme for confidential support
Medicash Health Cash Plan for everyday healthcare needs
Volunteering opportunities to give back to the community
Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts… and much more
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within.
We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch.
We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all.
We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business.
If you share our enthusiasm and passion for inclusivity, then we want to hear from you.#LFCJobs
Contact
Contact Details: Liverpool FC
Tel: 000 000 0000
Contact: Laura Hall
Email: VPAEC22734.567@vacancyposter.com
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