Director of Sales & Marketing - Holiday Inn Express Singapore Clarke QuayHotel: Singapore Clarke Quay (SINCQ), 2 Magazine Road, 059573
As Director of Sales & Marketing, you'll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
You'll work closely with Marketing and Revenue Management in formulating and implementation of hotel strategies for Holiday Inn Express Singapore Clarke Quay.
Your Day-to-Day FINANCIAL RETURNS Hit all personal/team sales goals and maximise profitabilityHelp prepare the departmental budget and financial plansHelp prepare the hotel's sales and marketing planCreate and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet salesProduce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue planReview monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue planCreate and develop special events and sales blitzes to showcase the hotel to potential clients.Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotelProposes innovative marketing ideas and develops deployment strategies to grow market sharePEOPLE Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbersDevelop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues recognise good performanceTrain colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectivelyRecommend or initiate any HR related actions where neededDrive a great working environment for teams to thrive connect departments to create sense of one teamInteract with outside contacts: guests, vendors, and other contacts as neededDevelop and maintain great working relationships with key clients and outside contacts to increase revenueDetermines and develops marketing communication activities in coordination with Regional Marketing CommunicationsParticipates in sales calls with Sales and Marketing team members to acquire new business and/or close existing opportunitiesIdentifies public relations opportunities and coordinates activities to support the overall marketing communication strategyCollaborates with Regional Marketing Communications to support regional and national promotionsGUEST EXPERIENCE Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experienceSchedule conventions and/or business group activities at the hotel and coordinate with other hotel level departments to facilitate services agreed upon by the sales office and prospective clientsCommunicate to appropriate departments all pertinent information requirements and special needs for arriving VIP's, large groups, and other key guestsLead marketing efforts to up sell guests on hotel services, offerings, and amenitiesRESPONSIBLE BUSINESS Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotelActs as the property's sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments as appropriateEffectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunitiesRaise the awareness and reputation of your hotel and the brand locally occasionally acting as hotel representative for media related enquiriesIdentify improvements to marketing activities and overall hotel sales performance and work with other departmentsImplements the brand's service strategy and relevant brand initiatives throughout the sales process, focusing on building long-term, value-based customer relationships to achieve the hotel's sales objectivesAd hoc duties unexpected moments when we have to pull together to get a task doneWhat's the job?As Director of Sales & Marketing, you'll develop and implement strategies to ensure revenue and room night sales goals are achieved, sales strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
You'll work closely with Marketing and Revenue Management in formulating and implementation of hotel strategies for Holiday Inn Express Singapore Clarke Quay.
Your Day-to-Day FINANCIAL RETURNS Hit all personal/team sales goals and maximise profitabilityHelp prepare the departmental budget and financial plansHelp prepare the hotel's sales and marketing planCreate and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet salesProduce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue planReview monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue planCreate and develop special events and sales blitzes to showcase the hotel to potential clients.Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotelProposes innovative marketing ideas and develops deployment strategies to grow market sharePEOPLE Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbersDevelop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues recognise good performanceTrain colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectivelyRecommend or initiate any HR related actions where neededDrive a great working environment for teams to thrive connect departments to create sense of one teamInteract with outside contacts: guests, vendors, and other contacts as neededDevelop and maintain great working relationships with key clients and outside contacts to increase revenueDetermines and develops marketing communication activities in coordination with Regional Marketing CommunicationsParticipates in sales calls with Sales and Marketing team members to acquire new business and/or close existing opportunitiesIdentifies public relations opportunities and coordinates activities to support the overall marketing communication strategyCollaborates with Regional Marketing Communications to support regional and national promotionsGUEST EXPERIENCE Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experienceSchedule conventions and/or business group activities at the hotel and coordinate with other hotel level departments to facilitate services agreed upon by the sales office and prospective clientsCommunicate to appropriate departments all pertinent information requirements and special needs for arriving VIP's, large groups, and other key guestsLead marketing efforts to up sell guests on hotel services, offerings, and amenitiesRESPONSIBLE BUSINESS Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotelActs as the property's sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications, and other hotel departments as appropriateEffectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunitiesRaise the awareness and reputation of your hotel and the brand locally occasionally acting as hotel representative for media related enquiriesIdentify improvements to marketing activities and overall hotel sales performance and work with other departmentsImplements the brand's service strategy and relevant brand initiatives throughout the sales process, focusing on building long-term, value-based customer relationships to achieve the hotel's sales objectivesAd hoc duties unexpected moments when we have to pull together to get a task doneWhat we need from youBachelor's degree / higher education qualification / equivalent in marketing or related fieldMinimum 4 years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales teamStrong knowledge of local businesses and business trends requiredStrategic and tactical thinker - ability to develop strategic sales plans, establish goals and objectives, set performance targets and deliver projects on timeStrong interpersonal skills to develop and foster beneficial relationshipsKeeps abreast of changes and assesses trends in market conditions and consumer buying behaviour to create strategies that drive business opportunitiesDon't quite meet every single requirement, but still believe you'd be a great fit for the job?
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