About The Head Plan
The Head Plan is Ireland's leading brand for guided wellness, productivity, and self-improvement products. Our mission is simple: we craft empowering, guided products that help individuals unlock their potential and level up in life. Our vision is to be the go-to brand for those seeking tools and inspiration for personal growth, mindfulness, and productivity. We passionately believe that with the right guidance and tools anyone can thrive.
To bring this mission to life, we offer a range of beautifully designed journals, planners, and wellbeing accessories. Each product combines thoughtful guidance with a premium aesthetic, helping our community set goals, build habits, and invest in themselves.
Our products are loved by a growing community in Ireland, the UK, and beyond, and are stocked in leading retailers including Brown Thomas, Arnotts, and Amazon, as well as on our website.
Social media is at the heart of our brand. Every piece of content we share is crafted to inspire, motivate, and connect with our audience-empowering people to get organised, set goals, and thrive.
If you're passionate about creativity, self-development, and making a positive impact through social media, you'll feel right at home with The Head Plan.
The Role
We are seeking a creative, ambitious, and hands-on Social Media Content Creator to produce high-quality content across Instagram, TikTok, Pinterest, YouTube, and more.
You'll be responsible for creating scroll-stopping Reels, TikToks, pins, static visuals, and ad creative that bring The Head Plan to life. You'll work closely with our Social Media & Marketing Executive and founders, turning campaign briefs and content plans into engaging, on-brand assets.
This is a doing role - ideal for someone with a strong design eye, proven editing skills, and a passion for producing content that resonates with audiences.
Key Responsibilities
* Create and edit content for Instagram (Reels, posts, Stories), TikTok, Pinterest, and YouTube Shorts.
* Produce high-quality visuals and video assets for organic and paid campaigns.
* Adapt content for multiple platforms, ensuring everything feels native while staying on-brand.
* Capture content in-office, at events, and on location, including photography and short-form video.
* Design static content for social, email headers, ads, and web banners.
* Keep up to date with platform trends and incorporate them into content production.
* Collaborate closely with the Social Media & Marketing Executive to deliver content in line with campaign briefs and deadlines.
* Ensure all content is consistent with The Head Plan's aesthetic and values.
About You
* 2+ years' experience creating content for a brand, agency, or business (not just personal TikTok/Instagram).
* Strong design background, demonstrated through education or equivalent experience.
* Portfolio that shows content creation across static, short-form video, and multi-platform assets.
* Skilled in editing tools (Canva, Adobe Creative Suite, CapCut, Lightroom, or similar).
* Confident with both photography and videography, able to produce polished short-form and static assets.
* Highly organised, proactive, and comfortable working at pace in a dynamic team.
* Passionate about creativity, content, and The Head Plan's mission.
The Details
* Location: Glasnevin, Dublin (min. 4 days per week in-office).
* Salary: €30,000 per annum.
* Contract: Full-time, permanent.
*** Important Application Instructions ***
To be considered, you must:
* Include a cover letter specific to this role, explaining why you're the perfect fit for The Head Plan. (Please avoid AI-generated generic responses.)
* Provide a portfolio of relevant work, showing content you've created for brands or businesses (static, Reels, TikToks, pins, ad creative, photography, etc.).
* Create one sample piece of content for The Head Plan - this could be: An Instagram post, A Reel/TikTok (rough cut is fine, A Pinterest graphic, include a link to the content or paste it into your cover letter.
The goal is not perfection, but to show us how you'd bring The Head Plan's tone and aesthetic to life.
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This is an exciting opportunity to join a fast-growing Irish brand, create content that inspires thousands every day, and see your work make a real impact. If you're passionate about creativity, wellbeing, and producing content that stops the scroll, we'd love to hear from you.
Job Types: Full-time, Permanent
Pay: €30,000.00 per year
Application question(s):
* List 3 x Instagram or TikTok accounts that you follow that inspire you.
* Please share a link to your portfolio or examples of content you have created for brands (not just personal accounts).
* Why would you like to join The Head Plan team?
Work Location: In person