Marketing Manager Opportunity
Job Overview:
We are seeking a highly skilled Marketing Manager to lead all marketing efforts across our e-commerce platform, retail stores, and brand touchpoints.
* Develop and execute comprehensive email marketing campaigns utilizing Klaviyo
* Oversee automated email flows in collaboration with agency partners
* Work closely with agencies to manage SMS marketing strategy and delivery
* Create engaging social media content across multiple platforms
* Plan seasonal social campaigns aligned with brand tone and messaging
* Manage content calendar and brand storytelling across digital channels
* Track and report on performance metrics
* Coordinate with agency partners on Meta and Google Ads strategy
* Monitor performance and provide insights to improve ROI
* Align paid content with organic campaigns and brand goals
* Manage daily content/product updates on Shopify website
* Own image selection, SEO, product merchandising, and tagging
* Ensure strong UX, brand consistency, and seasonal relevance
* Track and report on e-commerce performance
* Plan and deliver marketing campaigns for new collections, gifting periods, and key brand moments
* Project manage lifestyle and e-commerce photo shoots, including shot lists, styling, and themes
* Create radio ads and printed materials to support seasonal campaigns
* Track, analyze, and report on performance across all digital channels
* Use insights to improve campaign effectiveness, website conversions, and customer retention
* Develop POS and in-store marketing materials
* Support marketing events for retail stores, artisan cafes, and production mills
* Work with the B2B team to support wholesale and trade marketing
* Create and manage loyalty campaigns and post-purchase journeys
* Ensure communications are aligned across all customer touchpoints
* Provide occasional customer service support when needed
Requirements:
To be successful in this role, you will need:
* 5+ years' experience in a digital marketing position
* Degree or post-graduate qualification in Marketing, Digital Marketing, or a related field
* Experience with Klaviyo, Shopify, Meta Ads Manager, and Google Ads
* Knowledge of SEO best practices (including technical SEO)
* Comfortable using Canva, Adobe Creative Suite, or other design tools
* Strong copywriting, campaign planning, and project management skills
* Ability to manage multiple deadlines and prioritize tasks
* Experience working with external agencies
* Strong attention to detail and passion for brand building