Citi is seeking an experienced SVP of Marketing Effectiveness to drive the marketing effectiveness agenda within its Brand, Innovation, and Content team. The role involves establishing measurement frameworks, translating complex data into actionable strategies, and collaborating with marketing teams to optimize performance and ROI. Ideal candidates will have extensive experience in marketing analytics and measurement techniques, strong analytical skills, and the ability to influence at all organizational levels. Located in Dublin, this opportunity is pivotal to enhancing Citi's marketing capabilities.
#J-18808-Ljbffr