Full-time | Fixed term (5 months) | February – June
Overview
We're looking for a mid-to-senior Media Planner / Performance Planner to cover paternity leave.
The role focuses on media planning, strategy, and campaign oversight across key clients, working closely with client services, creative, and data teams.
This is a planning-led role, ideal for someone comfortable owning media thinking end-to-end.
Although initially a fixed-term paternity cover, there is potential for the role to develop into a longer-term opportunity for the right candidate.
Key Responsibilities
* Lead digital media planning across multiple campaigns and clients
* Translate client objectives into clear media strategies, channel mixes, budgets, and phasing
* Create robust media plans with clear rationale and strategic thinking
* Provide platform guidance across Meta, Google suite, TikTok and other key digital channels, grounded in best practice
* Review in-platform performance and guide optimisation direction
* Support and work alongside a small digital/performance team
* Feed performance insights back into future planning
Required Experience
* 4–7+ years experience in digital media planning or performance planning
* Strong experience planning across Meta,Google and key digital channels
* Deep understanding of both performance and traditional media, with an understanding of full funnel campaigns
* Comfortable with analytical analysis and using digital metrics to shape media planning
* Agency experience preferred
* Confident communicator with strong strategic thinking
* Comfortable managing multiple workstreams
* Contacts with key media houses and publishers is a bonus
* Proven experience leading performance-led campaigns, aligning media strategy to commercial outcomes, with a strong track record of driving ticket sales and revenue at scale
* Strong understanding of new ad formats, measurement and innovation opportunities with media platforms
* Build relationships with key platforms
* Deep understanding of audience strategy, with proven experience integrating first-party data, audience segmentation and lifecycle thinking into media planning and activation
Contract Details
* Full-time, fixed-term (5 months)
* February to June
* Hybrid working
* Immediate availability preferred
About 53Six
53Six is an independent sports marketing and creative agency working with leading rights-holders, brands, and broadcasters across Ireland, the UK, Europe and the Middle East.
We combine strategy, creative, content, media, and data to help our partners grow audiences, drive revenue, and build long-term fan engagement. Our work spans ticketing, brand campaigns, sponsorship, digital performance, and content production