Group Senior Social and Digital Media Manager
This is an exciting opportunity for a skilled Group Senior Social and Digital Media Manager to lead the organisation's digital and social media strategy across multiple international markets.
The role reports to the Group Head of Digital and plays a key part in driving business objectives through effective digital and social media strategies.
This role entails:
* Developing and implementing a comprehensive organic social media strategy aligned with business goals.
* Managing and optimising paid social media campaigns across various platforms.
* Overseeing the paid digital media strategy, including budget management, forecasting, and performance analysis.
* Collaborating with internal stakeholders and partner brands to develop content calendars.
* Utilising analytics tools to track and interpret performance data, delivering actionable insights to senior stakeholders.
* Partnering with creative teams to provide data-driven direction on campaign assets and content performance.
* Supporting the wider group digital strategy from concept to execution and continuous improvement.
Requirements:
* Minimum 6+ years' experience in a social and digital media role within a B2C environment (agency or in-house).
* Proven expertise in paid platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and DSPs.
* Experience with organic tools including content scheduling and analytics for Facebook, Instagram, X, LinkedIn, and TikTok (e.g. Hootsuite, Sprout Social, Emplifi).
* Strong analytical skills and the ability to translate data into meaningful insights.
* Demonstrated success in developing and executing paid media campaigns across multiple channels.
* Advanced proficiency with Google Analytics, Excel, and data visualisation tools.