Job Overview
We are seeking a highly skilled and creative Marketing Director to lead our marketing efforts across Ireland's favourite ice cream brand and our parent company. The successful candidate will manage timelines, campaigns, and brand projects from concept to activation, collaborating with sales and compliance departments and external agencies.
Key Responsibilities:
* Campaign Planning: Develop and execute the annual marketing calendar, plan and launch new flavour and product lines, prepare campaign launch packs and collaborate with the Sales Team to deliver professional decks and visuals.
* Project Management: Lead major brand projects and events including trade shows, product launches, menu rollouts, in-store activations and digital campaigns.
* Digital Strategy: Manage Paid Ad Creative, oversee website updates and blog content, ensuring accuracy and optimisation for search engines.
* Brand & Creative Delivery: Oversee creative development, maintain the brand library, proof and approve all creative assets and plan and direct product photoshoots and video content.
Requirements:
* 2+ years' experience in marketing, brand or project management (FMCG, retail or hospitality experience highly regarded)
* Strong background in campaign planning, project delivery and supplier management
* Confident managing multiple projects and deadlines simultaneously
* Excellent communication, organisation and attention to detail
* Natural problem-solver with strong commercial awareness and creative judgement