Job title: Marketing Technology Manager
Location: Cork (NETGEAR European Headquarters) Working Model: Hybrid (3 days per week on-site)
Role Overview
We’re looking for a Marketing Technology Manager to own and evolve our marketing technology ecosystem and data capabilities.
This role owns the marketing automation platform (HubSpot) and broader Martech stack, enabling scalable demand generation, seamless lead management, and data‑driven decision‑making across a global organisation. You’ll act as a key link between Marketing, Sales, and Digital teams—ensuring systems are integrated, data is reliable, and performance is measurable.
You’ll also play an important role in advancing the use of AI across marketing operations to improve efficiency, targeting, and campaign effectiveness.
Key Responsibilities
Marketing Technology & Automation
Own and optimise the marketing automation platform (HubSpot) and Martech stack
Build and manage campaigns, workflows, segmentation, and lead lifecycle processes
Maintain lead scoring models aligned to ICP and sales readiness
Ensure performance and reliability of automation programmes through QA and optimisation
Martech, Integrations & AI
Manage integrations across marketing automation, CRM (Salesforce), web, and third‑party tools
Own data flows, field mapping, and sync logic to ensure consistency
Monitor and resolve integration and data issues
Evaluate and implement AI tools to enhance automation, segmentation, and campaign performance
Marketing Analytics & Insights
Build dashboards tracking campaign performance, funnel conversion, pipeline, and ROI
Perform deeper analysis (funnel diagnostics, attribution, trend analysis)
Partner on A/B testing and optimisation strategies
Translate data into actionable insights for marketing leadership
Lead Management & Sales Alignment
Manage lead lifecycle, routing, and SLA tracking
Ensure accurate campaign attribution and pipeline visibility
Partner with Sales Operations on data and process alignment
Data Governance & Platform Management
Maintain data quality, governance standards, and compliance
Administer and enhance the marketing automation platform and related tools
Manage platform roadmap, enhancements, and user enablement
Support global onboarding, training, and vendor management
Key Qualifications
5+ years in Marketing Operations, Marketing Technology, or Analytics
Hands‑on experience with marketing automation platforms (HubSpot preferred)
Experience integrating Martech with CRM systems (Salesforce preferred)
Strong background in marketing analytics, including funnel analysis, attribution, and optimisation
Experience working with global teams and cross‑functional stakeholders
Solid understanding of marketing data architecture and campaign tracking
Preferred Qualifications
HubSpot (Marketing Hub, CRM, Operations Hub)
Experience with AI tools in marketing automation or analytics
A/B testing frameworks and optimisation methodologies
Web analytics tools (GA4, Adobe Analytics)
Data visualisation tools (Tableau, Power BI, Looker)
NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.
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