Head of Marketing & Communications (Trade Representative Body) / D2 Our client is a well established and respected representative body, seeking a Head of Marketing & Communications to lead how it engages with members, promotes its work and strengthens its brand.
Salary: €80k €85k This is a senior, hands-on role offering real influence in a purpose driven organisation.
Working closely with the CEO and senior leadership team, this role will shape and deliver clear, effective marketing and communications that support member engagement, growth and retention.
The Role Take ownership of the organisations marketing and communications activity, ensuring messaging is consistent, targeted and impactful.
Develop and deliver a clear marketing and member communications strategy.
Lead member communications across newsletters, email, web and social channels.
Create targeted, segmented communications for different member groups.
Support member onboarding, renewals and retention in partnership with internal teams.
Plan and deliver marketing campaigns for membership, events, training and advocacy.
Maintain brand consistency across all channels and materials.
Oversee digital marketing activity including email, SEO, PPC and social media.
Manage website content to ensure it remains current and member focused.
Use data, CRM insights and feedback to measure impact and improve performance.
Manage external agencies and suppliers as required.
Support the promotion of conferences, webinars and networking events.
The Candidate: Proven experience in a Senior Marketing & Communications role (Strategic & Hands-on) essential Third level qualification in Marketing & Communications Strong campaign planning and delivery experience across digital and traditional channels.
Experience supporting member engagement, recruitment or retention.
Confident using data and analytics to inform decisions.
Excellent communication and stakeholder management skills.
Experience working in a membership, representative or similar organisation is an advantage.
Skills: Senior Marketing & Communications Experience in a Trade Representative environment or Experience in a Membership environment See Spec Benefits: Benefits