Job Tit le: Field Sales Representative
Location: Dublin
About Us
O’Hara’s Brewery | Carlow Brewing Company, established in 1996, is Ireland’s leading craft brewery. We continue to evolve and expand our offering through our award-winning craft beer range brewed in Carlow and Dundalk, alongside our Cider House and a growing portfolio of partner brands under our Radical Drinks range.
We are seeking an ambitious and driven Field Sales Representative to join our team for Dublin centre and South Territory. This is an exciting field-based role focused on building brand presence, driving sales, and strengthening relationships across the off-trade channel. You will also have the opportunity to utilise our Carlow and Dublin facilities to deepen product knowledge and deliver engaging customer presentations.
Role Overview
Reporting to the National Account Manager, the Off-Trade Sales Representative will be responsible for executing commercial plans within a defined territory, with a strong focus on off-trade accounts including supermarkets, convenience stores, and independent retailers.
You will play a key role in growing distribution, increasing visibility, and driving sales performance across both our proprietary and partner brands.
Key Responsibilities
Manage and develop a portfolio of off-trade accounts within your territory
Build and maintain strong, long-term relationships with store managers, buyers, and key decision-makers
Drive sales growth by securing new listings and expanding existing product ranges
Execute in-store activations, promotions, and merchandising initiatives to maximise brand visibility
Ensure optimal product placement and compliance with agreed planograms
Identify and capitalise on new business opportunities within the off-trade channel
Monitor competitor activity and market trends to inform sales strategy
Deliver against agreed sales targets, KPIs, and performance metrics
Provide regular feedback and reporting to the National Account Manager
Represent the brand professionally at tastings, events, and customer engagements, as required
Skills & Qualifications
Proven experience in field sales, ideally within FMCG or the drinks industry
Strong relationship‑building and account management skills
Excellent communication, negotiation, and influencing abilities
Highly motivated, target‑driven, and results‑oriented
Strong organisational skills with keen attention to detail
Ability to work independently and effectively manage your own territory
Analytical mindset with strong problem‑solving capabilities
Full, clean driver’s licence
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