Job Title:
Campaign and Customer Engagement Manager
Overview:
We are seeking a skilled CRM Campaign Manager to lead our multi-channel communications strategy, driving customer engagement, retention, and acquisition across our member base.
Main Responsibilities:
* Owning and evolving the full CRM channel mix, including email, SMS, and push notifications using the Xtremepush platform.
* Leading a team of two CRM Executives, providing mentorship and growing their strategic and technical capabilities.
* Designing and executing campaigns across sales, onboarding, renewals, and retention, turning insight into action across six key customer segments.
* Championing automation, customer journey mapping, and workflow optimisation to create seamless, high-converting communications.
* Managing a unified CRM platform to deliver a single customer view and enable hyper-personalised experiences.
* Running strategic campaigns including acquisition funnels, cart abandonment, win-back, and multi-stage retention journeys.
* Presenting campaign results and insights to senior leadership, telling a compelling story around performance, learnings, and business impact.
* Driving integration between marketing and analytics, ensuring effective segmentation and journey orchestration.
* Maintaining full GDPR compliance and best practices in consent, governance, and opt-ins.
* Partnering with digital, product, and communications teams to align campaign strategy with broader commercial goals.
Requirements:
* 4-6 years' experience in CRM, lifecycle marketing, or digital campaign management.
* Hands-on experience with CRM tools such as Xtremepush, Salesforce Marketing Cloud, Hubspot, Cheetah, or similar.
* A strong grasp of customer data, CRM attributes, and data warehouses to power segmented journeys.
* Proven ability to strategise, execute, and optimise campaigns that drive measurable business results.
* Strong storytelling and stakeholder management skills – you can explain data-led decisions in a clear, engaging way.
* Technically fluent – you speak the language and are comfortable automating, testing, and troubleshooting.
* An agile, fast-paced mindset – ready to move from crawl to run and accelerate campaign velocity.
* A creative, commercially-minded problem-solver who sees opportunity in tech and knows how to push platforms to perform.
Working with Us:
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our organisation. We offer a collaborative and supportive work environment, with opportunities for professional development and career advancement.