Job Title: CRM Campaign Lifecycle Manager
Location: Hybrid, Ireland
Job type: Full-time Permanent
Overview:
Our client is Ireland's fastest growing and most innovative online broker with an exciting new opportunity for a proven CRM Campaign & Lifecycle Manager to own the strategy and delivery of CRM Comms across full marketing lifecycle and retention journeys for one of Ireland's leading digital brands.
Key Responsibilities:Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance. Analyze and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement. Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard. Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT. Deliver measurable improvements in retention and engagement.Journey maps and campaign calendars.Lead Comms journeys and campaigns – copy, design, targeting set-up, etc.Test plans and learning summaries.Any other ad-hoc duties as deemed appropriate.
Candidate Experience & Qualifications:Minimum 3 years' experience in similar CRM Campaign Lead role, with proven ability to independently plan, build and execute campaigns across email and SMS essential.University Degree in Marketing, Information Technology, Business Studies/Management, or related fields.Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis.Extensive experience using CRM platforms is required.Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to key stakeholders.Strong understanding of CRM systems, customer journeys and data-led marketing.Analytical mindset with the ability to translate campaign data into actionable insights for optimization.CRM channel planning (email, SMS, in-app, push) .Test design and execution (A/B, multivariate) • Collaboration with data and creative teams to translate insights into messaging Journey orchestration, personalization logic, dynamic content setup. Audience segmentation and QA of targeting logic. Technical understanding of CRM data flows and integration points.Highly organised, detail-oriented and able to manage multiple campaigns simultaneously. Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end.Excellent written and verbal communication skills, able to work cross-functionally.
Additional Competencies & Skills:Commercially minded and target driven by achieving exceptional results.Innovative, ambitious and driven to make an impact through data and analytics.Confident team-player, who wants to drive change by challenging the status-quo;Ability to prioritise activities and multi-task, with drive to optimise the level and quality of service delivery.Excellent interpersonal skills and an ability to communicate effectively with senior stakeholders and management.Self-motivated, with a clear ability to use own initiative.
NB: All potential candidates must hold a valid working visa and be currently living in Ireland to be considered.
This is a great opportunity to join a company that's at the forefront of their industry that offers strong career development and growth prospects.
Salary + package will depend upon relevant experience. For a confidential discussion, feel free to contact Ken Carney on or email