About the Role
We are seeking a skilled Senior Digital Marketing Specialist to join Kingspan's Group Marketing function.
This person will take ownership of key digital marketing activities, ensuring management and co-ordination of projects.
Key ResponsibilitiesCross-Functional, Cross-Divisional & Agency Collaboration
· Provide digital expertise to support brand and programme teams on agency engagements, ensuring requirements such as tracking, accessibility, SEO, and analytics are met.
· Contribute digital input to briefs, templates, and content frameworks to ensure best practice standards are upheld.
· Ensure deliverables meet digital requirements (naming conventions, Business IDs, tagging, analytics) and are properly stored in shared systems.
Measurement & Insights
· Own the reporting framework for digital marketing performance across our platforms which include Adobe Analytics, Google Analytics, Brandwatch, Semrush, LinkedIn Campaign Manager & Hotjar.
· Ensure KPIs are defined, tracked, and communicated through dashboards.
· Feed into broader insights dashboards, combining campaign, sentiment, and performance data for group-level reporting.
Best Practice & Enablement
· Advise on digital marketing best practices across SEO, PPC, Organic & Paid Social, Analytics, and Marketing Automation.
· Develop modular training resources and frameworks to upskill divisional teams.
· Ensure enablement materials are aligned with governance frameworks and business goals.
· Ensure compliance with MIM
· Alignment with brand guidelines
Website
· Support technical health of websites, including accessibility and SEO optimization.
· Provide expertise and support in web rollouts across markets, ensuring consistency and governance compliance.
· Support CX & UX projects such as website intercept surveys, ensuring findings inform future improvements.
Digital Governance & Standards
· Lead governance across the Kingspan digital ecosystem
· Support divisions with governance queries and ensure adherence to global best practices.
Budget & Resource Support
· Assist in managing the Group Digital Marketing budget across tools, agencies, and training.
· Support contract renewals and vendor management.
Requirements
· years' experience in digital marketing with strong governance/enablement exposure.
· Proficiency in Adobe Analytics, Siteimprove, Brandwatch, Semrush, LinkedIn Campaign Manager, and Power BI.
· Experience supporting cross-functional teams and large-scale digital projects.
· Ability to balance governance with execution.
· Excellent stakeholder management and communication across global teams.
· Strong project management and organisational skills.
Why Join Us
This is a senior specialist role in a small but critical team at the heart of Kingspan's Group Marketing.
You'll help shape how digital marketing is supported globally, ensuring our governance, best-practice, and data frameworks are future-ready.