Job Title
We are seeking a skilled SEO Strategist to lead our local and group-level SEO initiatives.
About the Role
* This is a unique opportunity to develop and implement a robust local SEO strategy across all brand site listings.
* You will manage and optimise listings across maps, search engines, voice assistants, directories, and more.
* A key aspect of this role is ensuring consistency of business information across all platforms.
* You will conduct in-depth local keyword research aligned with business goals.
* Leverage platforms such as Yext or similar for scalable local SEO management.
* Lead technical SEO efforts across group websites, including audits, crawlability, URL structures, metadata, etc.
* Collaborate cross-functionally with marketing, customer care, operations, and brand teams.
* Support backlink building and content strategy to drive organic growth.
* Keep websites optimised for core web vitals and search engine best practices.
* Stay current with emerging SEO trends, tools, and algorithms.
* Manage external SEO agencies and ensure deliverables align with internal goals.
* Analyse SEO campaign effectiveness and identify new growth opportunities.
What You Will Do
Use tools such as Google Analytics, Search Console, SEMrush, Moz, etc. to track, report, and optimise performance.