Overview
Brand Manager for Bulmers Irish Cider – no.1 cider brand in Ireland. The role focuses on managing and developing the Bulmers brand in the Republic of Ireland, constructing, executing, and evaluating annual brand plans, and leveraging insights to deliver impactful brand activation plans that drive growth with consumers and customers.
Location
Location: Dublin, Ireland (with operations across Ireland).
About the Role
The Brand Manager will support the brand lead in shaping the brand strategy and monitoring brand health and performance to ensure plans achieve the desired outcomes. Collaboration with Consumer Insight, Communications, and Channel teams will be key to delivering effective brand marketing campaigns aligned to agreed KPIs.
Key Accountabilities
* Ensure a clear brand strategy is in place for the brands and that this can be easily communicated to and acted upon by the wider business, especially Channel & Sales teams.
* With the brand lead, develop and deliver the strategic brand plan for the defined brands across the Group.
* Target key markets and demographics to achieve strategic gains and brand growth.
* Plan resource deployment across markets and marketing channels to support, develop and grow set targets for those brands.
* Work with Channel Marketing to support the sell-in of compelling brand plans to key customers, tailored as necessary to maximise opportunities by customer.
* Work closely with Consumer & Category Insight teams, Finance and Sales to understand the commercial performance of the brands, highlight and recommend remedial action as required, and identify opportunities for further revenue and profit growth.
* Manage the development and delivery of product/packaging and all brand materials, maximizing visibility and impact across all sales channels and routes to market.
* Collaborate with the Marketing Communications team to develop and execute brand communications strategy, including digital and media planning, press and events in line with brand objectives.
* Model strategy to deliver financial return that meets or exceeds targets as agreed with BU leaders.
* Minimise expenditure on external marketing agencies by developing and deploying internal resources where possible and practical.
About you
We’re looking for someone with solid marketing qualifications and hands-on experience. You’ll need to have worked in commercial brand management; bonus points for experience in licensed trade or spirits. You should be comfortable using strategic marketing principles and consumer insights to shape brand positioning and understand a brand P&L. A proven track record of creating cross-channel marketing plans that hit or exceed business goals is required.
Experience in pulling together integrated brand campaigns across PR, digital, design, advertising and media is key. You’ll also need to be confident managing both external agencies and internal teams, keeping budgets on track and juggling multiple projects at once.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market-leading range, scale, and reach with deep market understanding. C&C Group’s portfolio includes Bulmers, Tennent’s, Magners, and a range of premium and craft ciders and beers.
We champion sustainability in everything we do with a clear ESG vision. We respect, support, and develop our people to achieve results in a culture of winning together.
How to Apply
C&C Group do not accept unsolicited CVs from recruiters or employment agencies for any of our roles. For help, contact our Talent Acquisition Team at careers@candcgroup.com. All applications should be submitted through the candidate portal: https://careers.candcgroupplc.com/vacancies/
We encourage applicants from diverse backgrounds and experiences. Please let us know if you require accommodations during the interview process.
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