Overview
As the Content Marketing Manager, you will be responsible for shaping and driving omnichannel content strategies that captivate, engage, and nurture audiences at every stage of the customer journey. This role encompasses the creation and curation of content across digital platforms, including social media, website, blogs, (video) testimonials and video (YouTube), while also stewarding the development of impactful advertising, collateral, whitepapers, case studies, and press releases. With a keen eye on brand consistency and audience relevance, keeping the brand’s voice dynamic and resonant across all channels.
Role & Responsibilities
* Develop and implement a comprehensive content strategy that addresses our target audiences’ needs at all stages of the buyer journey and supports business objectives.
* Ensure that all content is scheduled and published in a timely manner across various channels, in line with the content calendar aligning with the overall marketing strategy and business objectives.
* Oversee the production of diverse content types including campaign assets, social media, website, advertising, collateral, press releases, blogs, whitepapers, case studies, testimonials, and video, ensuring they meet the brand’s standards.
* Create global content for local use, ensuring it can be adapted to meet regional markets' specific needs and preferences.
* Guarantee that all content is of high quality, consistent in tone and style, and aligned with the brand’s voice and message.
* Work closely with product marketing, sales, and technical team members to create synergistic content that supports company goals.
* Oversee the work of external agencies, freelancers, and contractors, ensuring their work meets the company's standards and deadlines.
* Analyse content performance metrics to identify trends, measure ROI, and make recommendations for improvement.
* Support the allocation of the content marketing budget efficiently, ensuring a high return on investment, especially in video content creation.
* Keep abreast of the latest trends in content marketing and adapt strategies accordingly.
* Ensure that all content is optimised for search engines to increase visibility and drive organic traffic.
Qualifications / About You
* A Bachelor's degree in marketing, communications, journalism, or a related field.
* Proven experience in content marketing: at least 5-7 years of experience with a demonstrated track record of success.
* Prior experience overseeing the work of external content creators, agencies, or freelancers.
* Experience in managing content marketing strategies, including Social Media and Video content strategies on a global scale.
* Video editing skills and experience with video content strategies.
* Familiarity with the industry in which the company operates, and understanding of the target audience, preferred.
* Understanding of digital marketing strategies and how content marketing fits into the broader digital marketing landscape.
* Strong portfolio that demonstrates copywriting skills and the ability to create a variety of content types.
* Strong project management skills allowing to manage multiple content projects from inception to completion, ensuring they are completed on time and within budget.
* Proven ability to use analytics to drive content strategy and measure ROI.
* Ability to develop and implement effective content marketing strategies that align with business goals.
* Exceptional writing and editing skills with the ability to produce compelling and effective content.
* Fluent in written and spoken English; additional languages are a plus.
* Proficient in using analytics tools to measure content performance and make data-driven decisions.
* Strong attention to detail, ensuring all content is free from errors and of the highest quality.
* Excellent interpersonal skills with the ability to work effectively across departments and with external partners.
* Ability to adapt to changing industry trends and adjust strategies accordingly.
* Understanding of SEO best practices to optimize content for search engines and LLM.
* Ability to think creatively and come up with innovative ideas for content that engages the target audience.
Additional Information
* You will have long-term career opportunities, with a globally renowned company and the following:
* Health insurance.
* Pension scheme:
o 2% employee contribution with 4% employer contribution
o 4% employee contribution with 6% employer contribution
o 6% employee contribution with 8% employer contribution
* 25 days annual leave.
* Additional long service days.
* International and collaborative working environment.
* Space and support to experiment with new technologies.
* Social events.
* Be part of a mission to transform how we all obtain, use, and reuse the planet’s resources to enable a world without waste.
* Inclusive company culture that values diversity, well-being, and strong camaraderie among our teammates.
* Professional training and development: We are passionate about people and seeing them succeed.
* We love innovation, a collaborative environment where idea sharing and thinking outside the box is encouraged.
How To Apply
If this sounds like you, we would love to hear from you! All applications will be managed in the strictest confidence.
TOMRA is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, colour, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristics. Reasonable accommodations will be made and will be provided as requested by candidates taking part in all aspects of the selection process.
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