Product Marketing Specialist - B2B, Dublin
Client:
Location:
Dublin, Ireland
Job Category:
Other
EU work permit required:
Yes
Job Reference:
82295a8a2c64
Job Views:
8
Posted:
24.06.2025
Expiry Date:
08.08.2025
Job Description:
Description
Position at Ookla
We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions. We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team. This role serves as a key link between Product, Sales, and Marketing to ensure the right message reaches the right audience at the right time.
You might be perfect for this role if you:
* Are a go-to source for creating compelling go-to-market plans and materials
* Enjoy crafting campaigns that attract prospects and customers
* Can translate complex topics into approachable messaging
* Want to work in the tech space with products aimed at improving connectivity
The ideal candidate will be self-directed, proactive, and collaborative. Experience or interest in the software, telco, internet, or networking industry is preferred.
Expectations for Success
* Develop and promote product marketing resources like case studies, guides, webinars, white papers, and videos
* Plan and execute cross-channel marketing campaigns to boost brand awareness and engagement
* Maintain competitive intelligence, monitor market trends, and create battle cards
* Facilitate cross-departmental trainings for messaging consistency
* Collaborate with regional teams to identify and share use cases and messaging
* Assist with product and feature launches in collaboration with product and sales teams
* Manage social media channels and optimize performance metrics
* Support updates of product collateral and sales enablement resources
* Support additional initiatives as needed
Requirements
* 2-3+ years in marketing, communications, or related field
* Excellent business writing skills, especially for technical products
* Knowledge of product marketing principles and best practices
* Experience managing social media content
* Experience building marketing campaigns
* Strong project management skills in a fast-paced environment
* Team player with strong interpersonal skills
* Creative thinker with innovative ideas
* Experience in B2B marketing
* Experience in internet, networking, or telecom industry is a plus
* Proficiency in marketing automation tools and CRM systems is a plus
* Successful background check
We offer flexible remote work options, educational opportunities, inclusive resources, team activities, and comprehensive benefits, including competitive pay and paid time off. If you need accommodations during the application process, please contact us. Note: Candidates outside the country may need a work permit to apply.
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