CRM Executive
On behalf of our client based in Sandyford we are hiring a CRM Executive to join their Marketing Department.
Reporting to the CRM Manager, you will take full accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results.
Key Responsibilities
* Hands‑on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments.
* Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives.
* Continuous optimisation through AB testing: develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys.
* Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance.
* Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement.
* Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams.
Experience & Qualifications
* Minimum 2 years’ experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS.
* Strong hands‑on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post‑campaign analysis.
* Experience using Xtremepush or similar CRM platforms is highly desirable.
* Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required).
* Strong understanding of CRM systems, customer journeys and data‑led marketing.
Get in touch today!
Get in touch today!
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