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* Join a market leader within Apparel & Sporting Goods
* Opportunity within a company with a solid track record of performance
The Job
The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.
Responsibilities
Campaign and Platform Ownership:
* Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
* Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
Ad Building:
* Own the creation, management, and optimization of paid social media advertisements.
* Develop and implement ad copy and creative content that aligns with campaign objectives.
* Ensure that all ads meet platform guidelines and brand standards.
Data Analysis:
* Analyze campaign performance data to identify trends, insights, and areas for improvement.
* Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
* Utilize data to make informed recommendations for campaign adjustments and optimizations.
Quality Assurance:
* Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
* Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.
Ad Creative:
* Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
* Provide feedback and suggestions to the creative team to enhance ad effectiveness.
* Ensure creative assets are received and launched in accordance with campaign deadlines.
Campaign Management:
* Manage and optimize campaigns across all owned channels.
* Implement targeting strategies to reach the desired audience segments.
* Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
Strategic Planning:
* Contribute to the development of campaign strategies and media plans.
* Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
* Assist in the research and identification of new advertising opportunities and platforms.
External Partner Communication:
* Serve as the main point of contact for external ad partners and agencies for owned channels.
* Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.
The Profile
Qualification and Requirements
* 5+ years of DTC Paid Media Buying and Growth Marketing experience.
* Expertise media buying within ad platforms including but not limited to: Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
* DTC Ad Agency experience and/or working in-house within a 100M+ DTC brand, a plus.
* Familiarity with third-party analytics and attribution tools such as: Northbeam, Triple Whale, Haus and GA4.
* Strong knowledge of the various advertising attribution models.
* Exceptional analytical skills with experience building and presenting performance reports.
* Experience in audience segmentation, retargeting strategies, and A/B testing.
* Strong communication and collaboration skills.
Technical Skills
* Proficiency in Notion for project management, task organization, collaboration, and documentation.
* Proficiency in Slack for effective communication, collaboration, and team coordination, including channel management, file sharing, and real-time messaging.
* Proficiency in GSuite for productivity, document management, and collaboration, including Gmail, Google Drive, Google Docs, Sheets, and Slides.
* Familiarity with Loom for creating and sharing video content, including screen recordings, tutorials, and presentations, to enhance communication and training within teams.
* Proficient in using various ad platforms (e.g., Meta, Tiktok, Snapchat, Twitter/X, and Applovin).
The Employer
Our client crafts products made to last a lifetime through with simple, functional designs ready for anything and everything. Our client materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday.
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