Country Manager
Ireland (HQ is in Dublin city)
Field-based role with national travel
Role overview
Senior commercial leadership role with full responsibility for sales performance and market execution of a premium Irish whiskey brand in Ireland. The role owns the Irish sales strategy, key customer relationships, route-to-market, and in-market delivery across On-Trade, Retail, and Wholesale channels. Ireland is positioned as a showcase home market, requiring visible leadership and hands‑on execution.
Key responsibilities
Own and deliver the Irish sales strategy, including volume, value, and profitability targets across all channels
Lead national and regional customer negotiations, including pricing, trading terms, and Joint Business Plans
Build and maintain senior relationships with key On-Trade groups, retailers, wholesalers, and distribution partners
Define and optimise the route-to-market model, ensuring strong national coverage and consistent execution
Drive distribution, visibility, and rate of sale through activations, promotions, and collaboration with marketing and trade marketing
Act as senior brand ambassador in market at customer meetings, tastings, and industry events
Own sales forecasting, reporting, budget management, and performance tracking
Lead, coach, and develop field sales resources to raise execution standards and commercial capability
Track competitor activity, market dynamics, and consumer trends to inform commercial decisions
Candidate profile
Proven commercial leadership experience within Irish whiskey is essential
Deep, current knowledge of the Irish whiskey market, including On-Trade, Retail, and Wholesale dynamics
Strong national account management and commercial negotiation experience
Track record of delivering growth for premium or super-premium whiskey brands
Experience owning or directly influencing a country-level sales P&L
Comfortable operating at both strategic and hands‑on executional levels
High personal credibility with customers and industry stakeholders
Highly self‑directed, commercially sharp, and comfortable in a field‑based role
Full driving licence and right to work in Ireland required
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