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WHAT YOU’LL DO:
Reporting into the EMEA Marketing Director, we are looking for a Field Marketing Manager UK/I. In collaboration with local sales teams and the global marketing community, you will design and execute a strategic marketing plan to maximise marketing's contribution to the regions' partner acquisition and recurring revenue targets.
WHAT WE ARE LOOKING FOR:
An experienced marketer with proven expertise in developing and executing full funnel, brand to demand plans and a track record of beating pipeline and revenue marketing contribution targets. You're a creative thinker with a bias for action and passion for collaboration.
THE SCHEDULE:
This is a full-time, in-office based role.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
* You'll be our strategic marketing partner for the UK/I
* Develop, execute, and socialize omni-channel, multi-touch demand plans aligned to sales plays and regional marketing strategy. Leverage market opportunity, industry, and other market trend data to develop quarterly marketing plans, and define audiences and channels of reach
* Measure, analyze, and optimize marketing effectiveness and business impact for the region
* Enable and educate sales leaders and their teams to elevate processes and outcomes (SDRs, Hunters, and Channel Representatives)
* Manage relationships with third-party vendors across events, industry, and PR agencies to maximize partnerships and optimize results
* Drive new partner acquisition both locally and across the UK/I market
* Develop creative cross-sell/up-sell campaigns
* Establish and execute account-based marketing programs and measure performance against target markets/accounts
* Identify supporting content needs to deliver on campaign expectations. Present concepts and deliverables to internal and external teams including senior leaders, covering programs, strategy, and budget
* Help secure customer advocates, references, and case studies to support growth in the region
* Act as a conduit between Sales and Marketing to ensure both functions are aware of each other’s priorities and goals.
* Some travel may be required
WHAT YOU’LL BRING:
* Solid, integrated marketing experience with exposure to B2B software (minimum 5 years)
* Passion, energy, and a collaborative "one team" ethos
* Experience of working very closely with Sales, preferably in an Indirect Channel environment
* A good grasp of marketing principles including; content, digital, lead/demand generation, product, and partner marketing
* Ability to identify problems and market opportunities that drive growth
* Metric-driven marketing mind with strong analysis and reporting skills
* BA/BS qualification in marketing/business or a related field
* Agility to work within a fast-moving, expanding region as part of a matrix global function
* Organized self-starter who can prioritize effectively in a continuously evolving environment in order to focus on the highest impact and most strategic activities
* Creative thinker who looks to challenge the status quo
* Proficiency with marketing and CRM platforms and marketing technologies
This role will ideally be located on a hybrid basis between our Dundalk and Dublin offices due to our New Client Acquisition team based in Dundalk.
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