About the Role We are seeking a senior demand generation manager to oversee multi-channel, full-funnel campaigns in Europe and select strategic markets globally. * This role involves owning campaign strategy, execution, and optimization across content syndication, event & media partnerships, and collaborating with the digital team to optimize social, display, and search. * The successful candidate will be responsible for building and activating strategic multi-channel plans tailored to Europe that support the buyer's journey from awareness to consideration to deal open. * An additional responsibility includes creating land and expand motion tests for market viability in EMEA, APAC & LATAM. * Demand generation campaigns will need to be deployed and managed across multiple customer segments. The individual must drive continuous improvement through testing performance optimization achieve click conversion deal ROAS targets In this role you will partner cross-functionally product marketing content marketing web demand gen team develop performant ad creative landing pages maximize impact. You have direct partnership SDRs educate on demand gen campaigns build feedback loop supports deal growth JOB RESPONSIBILITIES INCLUDE: