Job DescriptionWe are seeking a part-time B2B marketing consultant to work with us on an embedded, long-term basis. This is a strategic role focused on LinkedIn-led lead generation and website optimisation for a boutique AWS consulting firm.Virtuability is an Irish AWS Partner consultancy with a team of cloud consultants. We work with mid-sized and enterprise organisations across Europe, helping them scale their use of AWS through embedded consulting relationships. Our customers include SaaS companies, financial services firms.We are looking for a marketing professional who understands B2B professional services, can work autonomously and values quality leads over quantity. The role combines strategic thinking with hands-on content creation — you will both develop the strategy and execute it.Your RoleStrategy:Develop and own a lean LinkedIn-focused B2B marketing strategy targeting technical decision-makers at mid-sized and enterprise companiesUse LinkedIn Sales Navigator for targeted prospecting aligned with our documented Ideal Customer ProfileIdentify and recommend LinkedIn, website and content improvements and use of tools including Tally to support lead conversionTrack and report on marketing performance with a focus on lead quality, not volumeContent Creation:Create LinkedIn content (posts, articles, comments) to position Virtuability's partners as thought leadersDraft and refine content based on technical topics provided by our consultants (you translate expertise into engaging posts)Maintain a content calendar and ensure consistent publishing cadenceUse AI tools to assist with drafting and repurposing content — but you own quality controlLead Generation:The role spans the funnel:Build visibility through organic content that attracts inbound interest from our target marketUse LinkedIn Sales Navigator for targeted outreach to specific prospects matching our ICPDay-to-day:Qualify inbound leads against our ICP criteria before they reach sales conversationsEngage with prospects through LinkedIn comments and direct outreachCollaborate with the director to refine targeting based on resultsYour SkillsProven B2B marketing experience, ideally with IT consulting, Cloud services or SaaS companiesDeep expertise in LinkedIn for B2B lead generation (organic content and Sales Navigator)Understanding of long sales cycles and relationship-driven B2B salesAbility to work strategically with minimal supervisionStrong written communication skills for technical/business audiencesComfortable using AI tools to augment (not replace) your work — you apply judgement, not just promptsComfortable working with a documented Ideal Customer ProfileData-driven mindset focused on outcomes, not activity metricsExperience with lean CRM tools is a plus — you may help us select and implement oneWhat We ValueQuality over quantity — we want the right clients over more clientsStrategic thinking over tactical busyworkAutonomy and self-directionLong-term partnership mindsetUnderstanding of the AWS/Cloud ecosystem is a plus but not requiredFlexibilityThe role is 5-10 hours per week initiallyAs Virtuability grows, the role can grow with usInitial engagement is 3 months, with expectation of ongoing, rolling renewalWe are looking for a long-term embedded advisor, not a short-term project contractorLocationThe role is 100% remote. You must be based within the European Union/EEA.RateEuro 50 to 80 per hour depending on experience.Alternatively, we are open to a lower base rate combined with performance bonuses for closed deals. We can discuss the right structure for you.