Overview
Social Media Channel Lead at Resmed. This hybrid role supports the Digital Marketing team with ownership of global social media and influencer marketing strategy across platforms, regions, and campaigns.
Let’s Talk About the Role
Resmed is seeking a Social Media Channel Lead to own and evolve the company’s global social media and influencer marketing strategy. This leadership role shapes how we engage with consumers, clinicians, and other key audiences in real-time across platforms, regions, and campaigns.
This individual will serve as the senior-most expert for owned social channel strategy, real-time engagement, platform partnerships, and influencer integration, with a strong emphasis on regulated best practices and social customer experience. The ideal candidate is equal parts strategist, operator, and collaborator—able to set direction, drive adoption, and continually optimize how Resmed shows up on social platforms worldwide.
The role is offered as hybrid with 2 to 3 days per week onsite in either our Sandyford, Dublin office or in our Halifax, Canada office.
Key Responsibilities
* Lead the global social media strategy across LinkedIn, Facebook, Instagram, YouTube, X (formerly Twitter), Reddit, and emerging platforms (e.g., WhatsApp, WeChat, KakaoTalk, Line)
* Own Resmed’s real-time engagement and response strategy, partnering with internal teams and external agencies to manage community interactions and social customer service
* Define and evolve our influencer marketing capability in partnership with Brand and Communications teams, ensuring integration with overall social planning
* Build strong relationships with social platform partners and external agencies to stay ahead of trends, tools, and policy shifts
* Use social listening and intelligence tools to monitor conversations, uncover insights, and inform content strategy and corporate reputation management
* Partner with Legal, Medical, and Regulatory to ensure compliant and confident execution of social campaigns and influencer engagements
* Set standards for social media governance, measurement, and reporting, defining KPIs and tracking performance across business units and regions
* Collaborate cross-functionally with channel leads, strategists, brand teams, and product groups to support enterprise-wide goals through social media
Qualifications, Skills and Experience
* 12-15 years of experience in digital marketing, with deep specialization in social media strategy and customer engagement
* 5–8 years of experience in people management, leading cross-functional or globally distributed teams
* Proven success in managing real-time social response, crisis communication, and social media customer service
* Expertise in enterprise social media management platforms (e.g., Sprinklr) and social listening/monitoring tools (e.g., Brandwatch, NetBase, Talkwalker)
* Strong knowledge of global social media platforms and usage patterns across regions and audiences
* Experience in regulated industries (e.g., healthcare, pharma, medtech) with navigation of legal, medical, and compliance approvals
* Excellent communication, relationship-building, and stakeholder management skills
* Experience managing agency relationships, influencer activations, and social content ecosystems
* Ability to thrive in a matrixed, fast-moving, and highly collaborative global organization
Additional Information
* At Resmed, all employees benefit from a bonus plan, with the percentage depending on your position within the organization
* Competitive benefits
* Working from home flexibility
* Access to a referral bonus and ResMed's preferred shareholding programme
* Internal career opportunities within an international, fast-paced, growing company
What’s Next
Joining us is more than saying “yes” to making the world a healthier place. It’s about a challenging, supportive, and inspiring career. A culture driven by excellence helps you meet goals and create new ones. We value diversity and inclusion, encourage individual expression, and thrive on innovative ideas. If this sounds like the workplace for you, apply now!
#J-18808-Ljbffr